~ VERO MODA names Aditi Rao Hydari face of its Autumn/Winter 2026 campaign, built on the line “No woman is just one thing,” spanning dresses, jumpsuits, co-ords, denim, blazers and knitwear ~
Mumbai, September 2026: VERO MODA has unveiled Aditi Rao Hydari as the face of its Autumn/Winter 2026 campaign, positioning the BESTSELLER India brand’s quiet-confidence womenswear against the actor’s understated elegance. The film and stills lean on the thought “No woman is just one thing” — style that shifts across a day while individuality stays intact.
Rooted in the season’s collection, the campaign walks through pieces designed to move from one moment to the next: dresses and jumpsuits, co-ord sets, denim, blazers and knitwear. Alongside the AW’26 drop, VERO MODA has also rolled out its festive line across retail stores, the brand app and veromoda.in.
Sumit Dhingra, CEO & Country Director, BESTSELLER India, said: “VERO MODA has built a strong position in Indian womenswear, and we see significant opportunity ahead. As we enter the next phase of our growth, this campaign with Aditi Rao Hydari is an important step in strengthening the brand’s relevance and visibility in the market.”
Aditi Rao Hydari said: “VERO MODA has always stood for quiet confidence, and that’s something I connect with personally. Being part of the VERO MODA AW’26 campaign feels like a natural extension of that philosophy.”
Marketing take: With Aditi as the self-assured shorthand and a wardrobe that refuses a single mood, VERO MODA is selling seasonless versatility — not a one-look hero product — into India’s festive and everyday womenswear aisle.
