Britannia Treat × Havmor Blockbuster — Croissant Ice Cream Sandwich Hits Three Cities
Britannia Treat Croissant and Havmor Blockbuster fuse the viral croissant–ice cream trend into a limited sandwich across Ahmedabad, Delhi and Mumbai
Mumbai, September 2026: Britannia Treat Croissant and Havmor Blockbuster have teamed up on the Croissant Blockbuster ice cream sandwich — a limited dessert that wraps a filled Treat Croissant around Havmor Blockbuster scoops and rides the viral croissant-and-ice-cream moment into organised retail and quick commerce.
The collab ships in three flavour pairings: Vanilla Croissant & Triple Choco, Mixed Fruit Croissant & Wild Berries, and Cocoa Croissant & Triple Chocolate. Soft filled pastry meets denser ice cream texture, pitched as one indulgent bite rather than a DIY mash-up. A digital film walks the pairing from separate favourites to the finished sandwich — the brands’ bet that seeing the combo is enough persuasion.
Shekhar Agarwal, GM – Marketing, Cakes, Rusk and Croissant, Britannia, said: “Consumers are always looking for new ways to enjoy their favourite treats, and this collaboration brings two favourites together and further elevates the experience. Britannia Treat Croissant and Havmor Blockbuster each bring their own distinct taste and appeal to the combination, creating a new way to enjoy them together. We are excited to democratise this experience for our consumers and see the pairing become part of consumers’ indulgent moments.”
Rishabh Verma, CMO – Vice President Marketing, Havmor Ice Cream, said: “Today, food is not just about taste; it is increasingly about discovery, experience and the excitement of trying something new. The viral croissant-ice cream trend is a great example of how consumers are turning simple food combinations into shareable moments. With Havmor Blockbuster and Britannia Treat coming together, we wanted to build on that excitement and create an indulgent experience that feels fresh, playful and distinctly relevant to today’s consumer.”
Availability is deliberately tight: select Havmor parlours in Ahmedabad, Delhi and Mumbai, plus a combo listing on Zepto for at-home pickup of the same pairing.
Marketing take
When a TikTok trend becomes a SKU, the smart move isn’t inventing a new craving — it’s packaging one that already travels, then putting pastry and ice cream logos on the same limited run.
