~ realme and Warner Bros. Discovery roll a Harry Potter–themed campus bus across five cities — kicking off today in Delhi for the 16 Pro 5G Harry Potter Edition ~
Delhi, September 2026: realme, in collaboration with Warner Bros. Discovery Global Consumer Products, has rolled out a specially designed Harry Potter–themed campus bus to promote the realme 16 Pro 5G Harry Potter Edition. The multi-city activation kicks off today, 21 September 2026, at IPU Dwarka Campus in Delhi — the same day as the phone’s official India launch — aimed at creators, students and young consumers.
Visitors can experience the phone up close, join interactive activities and pick up Harry Potter–themed giveaways, with prizes including a phone, earbuds and goodies. The bus format turns the campus stop into a walk-through brand moment rather than a static stall.
The schedule runs Delhi 21–29 September, then Chandigarh 4–7 October, Jalandhar 9 October, Jaipur 12–14 October and Noida 16–23 October. Five cities, one themed bus — a festival-window play timed to the edition launch.
Marketing take: Licensing sells the scroll; a campus bus sells the touch. realme is betting that Harry Potter nostalgia plus hands-on demos will convert campus footfall into 16 Pro Edition consideration faster than ads alone.
