~ CP PLUS locks Exclusive Third Umpire Partner + Umpire Cam on India–Afghanistan T20Is — “Upar Wala Sab Dekh Raha Hai” meets cricket tech ~
New Delhi, September 2026: CP PLUS, India’s surveillance brand, has deepened its cricket play by becoming the Exclusive Third Umpire Partner for the ongoing India–Afghanistan T20I series — and by powering the Umpire Cam that puts fans inside the official’s view.
The tie-in leans on the brand line “Upar Wala Sab Dekh Raha Hai”, linking surveillance visibility to cricket’s reliance on multi-angle replays when run-outs, stumpings and catches need a second look. For a brand built on cameras and clarity, the Third Umpire is a natural metaphor: more angles, more detail, fewer missed moments.
Alongside the partnership branding, Umpire Cam powered by CP PLUS gives viewers the match official’s perspective from the middle — while the Third Umpire still owns the slow-motion verdicts from above. Together, the assets push the idea of seeing more, seeing clearly, and not letting decisive moments slip.
CP PLUS has already used cricket’s technology layer in earlier bilateral properties; this series extends that beyond a logo on a board into how the broadcast is framed. The on-air cue lands as a simple invite: “Now, see the moment through their eyes.”
Marketing take: When your category promise is “nothing goes unseen,” the smartest sponsorship is the part of the game that already lives on cameras. CP PLUS is buying relevance, not just inventory.
