~ Prefr turns the festive Mushak whisper into an 11-day Mushak Loan push — plans, not just wishes, across Mumbai, Navi Mumbai, Thane and Hyderabad ~
Mumbai / Hyderabad, September 2026: Prefr is reimagining a Ganesh Chaturthi ritual for its “Wish karo. Prefr karo.” campaign: devotees still lean in to whisper into Mushak’s ear — but this year, Ganpati’s favourite listener is cast as hearing the plans people want to put into motion, not only festive wishes.
The 11-day Mushak Loan push rolls across OOH, digital and social in Mumbai, Navi Mumbai, Thane and Hyderabad. On Instagram, Prefr invites people to whisper a wish to Mushak via DMs — sharing what they have been planning, postponing or hoping to begin — with select on-ground engagement during the festive period.
As the offer hook, Prefr is giving ₹1,100 cashback to 11 customers each day across the 11 days of Ganpati in those cities. Winners are picked through a system-based random process from eligible customers whose loans are successfully disbursed via applications attributed to the campaign.
Sharing a wish or applying does not guarantee approval, disbursal or cashback. All applications remain subject to lender assessment, eligibility and T&Cs, with full terms at https://prefr.com/personal-loan/mushak-loan.
Marketing take: Fintech festive work often leans on generic puja imagery. Prefr is buying cultural fluency — borrowing Mushak’s ear so credit talk feels lighter, more human and plan-led, while still fencing the offer behind eligibility and responsible-access language.
