~ Delta Exchange locks Global Sponsor rights on India–Afghanistan T20Is — first crypto brand with on-ground cricket ad inventory in India ~
Delhi, September 2026: Delta Exchange, India’s crypto Futures & Options exchange (FIU-India registered), has partnered with the India–Afghanistan T20I Series as Global Sponsor — becoming the first crypto brand to take on-ground cricket ad inventory in India. The three-match series is being played in Delhi on September 13, 15 and 17, 2026.
The deal puts Delta Exchange across the series through on-ground and broadcast branding, plus fan engagement plays aimed at cricket audiences beyond the usual crypto feed. For a derivatives platform fighting for mainstream familiarity, stadium boards and broadcast real estate are a different frequency game than app installs alone.
“India’s strong passion towards Cricket has inspired us to sponsor the India–Afghanistan T20I Series in India; enabling us to take the Delta Exchange brand to a much wider consumer base across the country. As we continue to expand our product offering and make sophisticated trading instruments more accessible, we are focused on building greater awareness and meaningful engagement around the platform,” said Neeraj Thakur, Head of Marketing, Delta Exchange.
The cricket push sits alongside a wider product push: Delta Exchange has recently expanded into RWA tokens (Gold/Silver/US Stock token futures) while keeping INR-only deposits and settlements for crypto F&O — a brand story built for Indian traders who want derivatives exposure without holding crypto itself.
Marketing take: When crypto wants mass recall in India, you don’t argue product sheets — you put the logo where cricket already owns attention, and let the boards do the awareness work.
