Centrum’s Knowtrition Week Turns Nutrition Week Into a Micronutrient Check — Kiosks in Three Cities
~ Haleon’s Centrum turns National Nutrition Week into Knowtrition Week Vitastiq kiosks in Gurugram, Mumbai and Bengaluru plus creators to make micronutrient gaps feel measurable ~
Mumbai, September 2026: Centrum, Haleon’s multivitamin brand, has reframed National Nutrition Week (1–7 September) as Knowtrition Week a push to treat micronutrient sufficiency like steps and sleep: something you can check, not just assume.
The insight is an invisible nutrition” blind spot. Fatigue, low energy, weaker immunity, muscle weakness and brittle nails often get shrugged off as everyday niggles, even when they can track back to vitamin and mineral gaps. Knowtrition — know plus nutrition — is Centrum’s shorthand for closing that gap before it shows up as a bigger quality-of-life drag.
Offline, the brand is planting interactive Knowtrition kiosks in Gurugram, Mumbai and Bengaluru. Visitors can take a non-invasive Vitastiq assessment for an indicative read on micronutrient gaps, see natural food sources mapped to those nutrients, then talk results through with on-site nutritionists. Centrum is careful to flag the screen as indicative, not a medical diagnosis — anything clinical still goes to a qualified healthcare professional.
Deepali Agarwal, Head – Wellness & OTC, Haleon ISC, said the week is about building health-literate consumers who act early: “India is unstoppable and micronutrient deficiencies should not pose impediments in this progress… With studies indicating that 8 out of 10 Indians suffer from some form of micronutrient deficiency, understanding what your body needs gets you closer to sufficiency and better everyday health.”
Beyond the booths, Centrum is pairing nutritionists and fitness coaches with lifestyle creators so the micronutrient chat sits next to everyday health, fitness and wellbeing talk — less clinical lecture, more habit cue. For a brand that lives in the daily-pill aisle, Knowtrition Week is the conversion layer on an awareness calendar: move people from “I eat fine” to “do I actually get what I need?” before the week closes on 7 September.
