Cellecor’s “Gali Gali Cellecor” Festive Film Puts a Branded Auto and Full Home on Bharat’s Streets

~ Cellecor’s festive brand film puts a branded auto, a new TV, and a full appliance home on the road to every gali — Tier 2/3 reach with a jingle built to travel ~

Mumbai, September 2026: Consumer electronics brand Cellecor Gadgets has dropped the brand film for “Gali Gali Cellecor”, its festive push to take affordable, premium-feel tech deeper into India’s neighbourhoods. The film follows a couple riding home in a Cellecor-branded auto-rickshaw with a new Cellecor TV, then landing in a home already filled with the brand’s washing machine, refrigerator and air fryer — a complete Cellecor home, arriving gali by gali.

The film is phase one of an integrated festive campaign spanning mass media, digital, regional content, influencers and on-ground work, with city-specific activations lined up for the weeks ahead. On-ground pillars include an experiential truck, “Kitchen Champions” and a “Gali vs Gali contest, while local instrumentalists and vocalists are interpreting the campaign tune and jingle in their own styles and languages so markets can claim the sound as their own.

Jubin Rawal, chief marketing officer, Cellecor Gadgets, said: “#GaliGaliCellecor is our ambition to take the brand deeper into the heart of India. As we approach a decade, we want to strengthen our presence in Tier 2, Tier 3 and emerging markets, where aspirations are rising and consumers are looking for brands they can trust and relate to. That’s why we’ve built ‘Gali Gali Cellecor’ as a larger integrated campaign, bringing together mass media, digital, regional content, influencers and on-ground activations like the experiential truck, ‘Kitchen Champions’ and its ‘Gali vs Gali’ contest. We’re also making the campaign truly local through instrumentalists and vocalists who are interpreting the tune and jingle in their own styles and languages. We want consumers to make the campaign their own by bringing their unique expression into the story were creating, because the festive season is just the beginning. We are building a brand that is present where India lives, celebrates and aspires, and we will use this momentum to drive our next phase of growth.”

Decade mark, Bharat distribution maths

Cellecor is approaching its 10-year milestone with more than 600 SKUs and close to one lakh retail touchpoints. The brand is targeting 5,000 distributors and five lakh retail touchpoints by 2028, alongside a ₹5,000 crore revenue ambition by 2030, framed under a “Make in India for the World” vision. Distribution already stretches into markets such as Leh-Ladakh, the Andaman & Nicobar Islands, Mizoram and Sasaram in Bihar — the physical proof behind the “every gali” line.

The film and jingle were created by Abstract Films. Maxen Chakalakal, producer, Abstract Films, said: “We’re excited to collaborate with Cellecor on a platform built to last for years to come. We wanted to give the brand a sound and a look it could carry across every market it enters, something that feels equally at home in a metro and a small town. That’s the creative thread running through the film and the jingle, and we’re proud of where it’s landed.”

MAM editorial team The strategists and writers at Mad About Marketing, writing up what we see in the work every week.