Nykaa

Nykaa, India’s leading beauty and lifestyle destination, proudly announces Sharvari Wagh as its new brand icon, marking a dynamic new chapter in its journey. With this powerful partnership, Nykaa reinforces its commitment to authenticity, self-expression, and meaningful beauty — values that Sharvari effortlessly embodies.

Sharvari Wagh Becomes the New Face of Nykaa

Sharvari joins Nykaa not just as a celebrity ambassador but as a genuine voice for today’s evolving beauty consumer. Known for her fresh charm, vibrant personality, and rising popularity, Sharvari reflects the spirit of Nykaa’s core audience — young, curious, confident, and expressive.

Sharing her excitement, Sharvari says, “I am delighted to come onboard as the brand icon for Nykaa’s. Nykaa has always been the go-to platform because it brings together my favourite global and Indian beauty brands under one roof. Becoming a part of the Nykaa family feels like a natural extension of my own beauty journey. I’m here to inspire, express, and explore — just like Nykaa empowers all of us to do.”

Nykaa’s Mission: Empower Through Beauty

Anchit Nayar, Executive Director and CEO of Nykaa’s Beauty, explains, “Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer. At Nykaa, we evolve with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty — she lives it with honesty and inspiration.”

Nykaa continues to be the one-stop destination for everything beauty — from high-end global labels to niche indie favourites. By bringing Sharvari onboard, the brand enhances its resonance with Gen Z and millennial consumers who seek more than just makeup — they seek meaningful beauty.

Beyond Campaigns: Sharvari at the Heart of Nykaa’s Iconic Moments

Sharvari’s role goes beyond traditional brand ambassadorship. She is also a jury member for the Nykaa’s Best in Beauty (NBIB) Awards 2025, lending her insight and style to honour the most loved beauty products of the year.

Nykaaland, and New at Nykaa’s, Sharvari will shape, influence, and celebrate the beauty space alongside her growing fanbase.

Her content will spotlight confidence, creativity, and individuality, echoing the core values of Nykaa’s beauty philosophy. Whether she’s unveiling a new launch or sharing her everyday skincare routine, Sharvari will bring her personal style and story to the forefront — all while inspiring a nation of beauty enthusiasts.

Nykaa × Sharvari: A Partnership That Celebrates Real Beauty

This collaboration signifies more than a campaign — it’s a movement towards celebrating beauty in all its forms. With Sharvari as its new brand icon, Nykaa’s leads with purpose, spotlighting a beauty journey that is bold.

As Sharvari Wagh steps into this empowering role, Nykaa invites everyone to join the journey of bea