Sting® and BGMI Join Forces to Electrify India’s Gaming Scene

Sting®, PepsiCo India’s high-voltage energy drink, supercharges the gaming world by partnering with Battlegrounds Mobile India (BGMI), India’s most-played battle royale game. This first-of-its-kind collaboration powers up the BGMI universe with Sting®’s signature energy, fusing real-world thrill with digital gameplay for an experience that fans won’t forget.

Starting today and running through July 14, BGMI introduces the Sting® bottle as an official in-game energy power-up.  they can now tap into the iconic Sting® energy boost, adding a layer of realism and excitement. The integration goes beyond visual branding — it injects the electricity of Sting® directly into gameplay, creating a pulse-pounding experience that mirrors the brand’s bold personality.

From Screen to Shelf: Power in Every Sip

This partnership extends far beyond virtual battlegrounds. Co-branded Sting® X BGMI bottles will hit retail stores and e-commerce platforms across India, giving fans a tangible connection to their favorite game. These bottles come with QR codes that lead users to PEPGenie, PepsiCo’s WhatsApp-based chatbot. Through it, players unlock four unique BGMI missions in an exclusive in-game event. Completing these missions leads to a grand challenge, where fans can win limited-edition digital collectibles.

This smart fusion of content, commerce, and community shows how energy drinks and mobile gaming can come together to create immersive consumer experiences. It also reflects Sting®’s bold approach to youth culture — blending technology, lifestyle, and entertainment into one electrified ecosystem.

A Powerful Brand Integration

Speaking on the collaboration, Ankit Agarwal, Director of Marketing – Energy and Hydration at PepsiCo India, says,

“Gaming and energy are a natural match — both are about intensity, focus, and pushing limits. With this partnership, Sting® becomes the fuel behind epic plays and high-octane moments. We’re inviting players to take their game to the next level with every sip.”

Seddharth Merrotra, Head of Business Development at KRAFTON India, adds,

“This isn’t just branding — it’s experiential engagement. BGMI has always lived at the intersection of tech and youth culture. With Sting®, we’ve built something unforgettable that fuses energy, emotion, and interactivity.”

Redefining How Brands Connect with Gen Z

This Sting® x BGMI campaign sets a new standard in brand partnerships. It meets India’s connected generation at the crossroads of where they play, shop, and socialize. As India’s digital economy grows, innovations like this show how brands can tap into emerging lifestyles — building relevance through interactive, multi-platform storytelling.