PharmEasy Returns to TV with Bold Promise: ‘On-Time or FREE’ Lab Tests

PharmEasy, one of India’s leading digital healthcare platforms, makes a powerful comeback to television after three years with a fresh, compelling campaign. At the heart of this campaign is a bold promise that sets a new industry benchmark—“On-Time or FREE*” for diagnostic lab tests. Backed by a network of over 1900 trained phlebotomists and operations across 4000+ pin codes, PharmEasy boasts a 99%+ on-time adherence rate, making this promise both ambitious and credible.

The campaign, created by independent agency BusyPeople led by Garima Khandelwal, reintroduces the beloved “PharmEasy, PharmEasy…Take It Easy” jingle, evoking nostalgia while highlighting the platform’s renewed focus on timely and reliable diagnostic services.

Timely Testing Is No Longer a Dream

Whether you’re fasting for a blood test or managing a tight morning schedule, every minute matters. Late appointments, missed slots, and long, uncomfortable waits—especially on an empty stomach—have plagued the diagnostic industry for years. PharmEasy directly tackles these issues with its unique “On-Time or FREE”* promise.

Siddharth Shah, MD & CEO of API Holdings, puts it clearly:

“Diagnostic testing is a sensitive experience—fasting is tough, but waiting shouldn’t be. Our promise is simple: you pick the time slot, we’ll be there. If we’re late, your test is on us.”

Enter the Dancing Uncles: Humor with a Message

The new campaign taps into relatable everyday scenarios through two hilarious characters—one obsessed with food, the other a stickler for punctuality. These “dancing uncles” humorously showcase the frustrations caused by delayed sample collections, making the ad both entertaining and highly relevant.

Garima Khandelwal, founder and creative director of BusyPeople, shares,

“We kept the brand’s tone at the center—sharp, fun, and relatable. It’s all about solving a real consumer problem in a way that’s enjoyable to watch.”

Customer-Centric Innovation

Gaurav Verma, Chief Business Officer at PharmEasy, emphasizes the emotional insight behind the campaign:

“When you’re fasting and waiting for a test, every minute feels like an hour. You’ve done your part—skipping breakfast, waking up early. The least we can do is show up on time. That’s our way of saying we care.”

This level of customer-first thinking drives PharmEasy’s commitment to simplifying healthcare access and redefining reliability in diagnostics.

A Jingle That Resonates

The campaign also marks the return of PharmEasy’s iconic jingle inspired by the track ‘Urvashi Urvashi’, a tune that has become synonymous with the brand in the Indian healthcare space. This audio branding reinforces the campaign’s recall while underscoring the message of ease, speed, and trust.

Final Word

 campaign doesn’t just mark a return to TV—it reaffirms the brand’s mission to make healthcare simpler, faster, and more dependable. With its combination of humor, emotional insight, and a genuine value proposition.