PepsiCo and AWS

PepsiCo has officially entered a multi-year strategic agreement with Amazon Web Services (AWS) to supercharge its enterprise-wide digital transformation. This landmark partnership reflects PepsiCo’s deep commitment to embracing cloud-first innovation, artificial intelligence, and operational modernization on a global scale.

PepsiCo is now equipped to innovate faster, optimize supply chains, and deliver hyper-personalized consumer experiences. This collaboration spans the company’s worldwide operations, positioning PepsiCo at the forefront of the digital age in the consumer packaged goods (CPG) industry.

PepsiCo Goes All-In on Cloud Innovation

PepsiCo has fully embraced a cloud-first approach, a move that significantly strengthens its agility, intelligence, and scalability. According to Athina Kanioura, Executive Vice President, Chief Strategy and Transformation Officer at PepsiCo, the partnership with AWS reinforces the company’s digital strategy, unlocking new levels of operational excellence.

PepsiCo is migrating its applications and workloads to AWS as part of its IT modernization roadmap. This transition allows its teams to quickly build, test, and deploy next-gen technologies, helping deliver better outcomes for customers, employees, and stakeholders.

AI-Powered Transformation with PepGenX and Amazon Bedrock

A major component of the partnership is PepsiCo’s generative AI platform, PepGenX, which now integrates with Amazon Bedrock. This integration gives PepsiCo’s developers access to a variety of powerful foundation models and agentic AI capabilities, empowering them to build innovative,

This move reflects PepsiCo’s strategy to use AI not just as a backend enhancement but as a core driver of value—enabling everything from marketing personalization to operational automation.

Real-Time Consumer Insights and Smarter Marketing

PepsiCo is tapping into AWS tools to analyze real-time advertising performance, improve audience segmentation, and deliver hyper-personalized content. PepsiCo can fine-tune its marketing efforts to reach the right customer with the right message at the right time.

This strategy is helping PepsiCo forge stronger consumer connections, driving loyalty and enhancing the overall brand experience.

Revolutionizing Global Supply Chain Operations

PepsiCo and AWS are also collaborating to transform PepsiCo’s global supply chain. By incorporating predictive maintenance and real-time analytics into both manufacturing and logistics, the brand aims to build a more resilient, efficient, and data-driven supply chain. This evolution is crucial for meeting growing global demand while minimizing disruptions.

AWS’s Role in Shaping the Future of CPG

AWS CEO Matt Garman emphasized the importance of innovation in the CPG sector. “With AWS, PepsiCo is applying AI and using cloud services across their organization to deliver more personalized consumer experiences, optimize supply chains, and build new operational capabilities,” he said. “We’re proud to support PepsiCo as they innovate to serve billions of consumers worldwide.”

Final Thoughts

This strategic partnership between PepsiCo and AWS marks a pivotal moment in digital transformation for the CPG industry. By embracing cloud computing and generative AI, PepsiCo is setting new benchmarks for innovation, agility, and consumer engagement across the globe.