Haier Returns as the Official Partner of Roland-Garros Tournament

Haier, a leading home appliances brand, proudly returns as the official partner of the prestigious Roland-Garros tennis tournament for the third consecutive year. This ongoing partnership further strengthens Haier’s commitment to innovation, performance, and the competitive spirit—values that resonate deeply with the ethos of Roland-Garros. As the broadcasting partner in India, Haier India brings the excitement of Roland-Garros to SonyLIV, offering coverage across both connected TVs and mobile devices.

Aligning with Excellence

Haier’s partnership with one of the world’s premier tennis tournaments stems from shared values of precision, performance, and technology. Just as top tennis players require focus and excellence, Haier’s connected solutions aim to deliver high-quality performance for its consumers. This synergy between sports and technology highlights Haier’s dedication to pushing the boundaries of innovation while aligning with high-performance standards.

Haier’s Sport-o-Tainment Strategy

NS Satish, President of Haier Appliances India, expresses his enthusiasm for this partnership: “We are extremely proud and excited to continue our association with Roland-Garros, one of the most prestigious tournaments in the global sporting calendar. This collaboration is not just about brand visibility—it’s about aligning with a world-class platform that mirrors our core values of precision, performance, and elegance.” Haier is committed to deepening its sport-o-tainment strategy, with Roland-Garros serving as a key platform to connect with premium and next-generation consumers who value innovation and excellence.

Expanding Brand Reach and Cultural Relevance

The partnership between Haier and Roland-Garros is not just about visibility but about establishing a deep connection with audiences that value quality and advanced technology. As Haier continues to strengthen its presence in the Indian market, the Roland-Garros partnership helps the brand engage meaningfully with consumers who are passionate about both innovation and sporting excellence.

Haier’s association with Roland-Garros also underscores its position as a leader in the competitive home appliances market. Through this partnership, Haier enhances its brand affinity while reinforcing its cultural relevance in a fast-evolving market.

The Growing Influence of Haier’s Presence in India

In addition to its long-standing partnership with Roland-Garros, Haier’s involvement in the broadcasting aspect of the tournament through SonyLIV further elevates its reach. By providing coverage on connected TVs and mobile devices, Haier ensures that tennis fans across India can experience the excitement of Roland-Garros like never before.

As Haier continues to expand its footprint in the Indian market, the brand remains committed to delivering high-performance products that meet the needs of today’s tech-savvy and sports-loving consumers. The Roland-Garros collaboration serves as a strategic touchpoint for Haier to maintain its leadership and inspire future growth.