Eureka Forbes Launches TVC to Highlight Risks of Unsafe Drinking Water

Eureka Forbes Ltd has launched a new range of Aquaguard water purifiers, featuring the advanced Longlife Nanopore Filter technology. These new models provide clean water with a filter life of up to two years, eliminating frequent changes.

Innovative Features of Aquaguard Water Purifiers

The latest Aquaguard purifiers are designed to reduce maintenance efforts and costs, with a 2-year filter life. This innovation lowers replacement expenses and ensures consistent, high-quality water for households. The new range aligns with Eureka Forbes’ goal of providing accessible, long-lasting, and affordable water purification solutions.

TVC Highlights Health Risks of Unfiltered Water

Eureka Forbes’ new TV commercial highlights the health risks of unfiltered water. The ad shows a boy falling ill from unsafe water, with his father avoiding a purifier due to high filter costs. The ad introduces the Aquaguard range, emphasizing its cost-effectiveness and long-lasting filter life.

A Relatable and Emotional Message

Anurag Kumar, Chief Growth Officer of Eureka Forbes, discusses the importance of this launch. He explains, “We understand the needs of Indian consumers who seek convenience, value, and reliability. Our new Aquaguard water purifiers, equipped with Longlife Nanopore Filter Technology, simplify water purification while also making it affordable.” He emphasizes that the new range addresses common concerns about water filtration costs, offering families a practical solution that does not compromise on safety.

Making Safe Drinking Water Affordable for All

Eureka Forbes aims to break the myth that clean and safe drinking water is expensive. Through the launch of the new Aquaguard range, the brand strives to provide every Indian home with access to safe and healthy water without the burden of constant maintenance costs. The TVC captures an emotional story that resonates with many households, highlighting the importance of reliable and long-lasting water purification solutions.

A Step Toward Lifelong Protection

The introduction of the Longlife Nanopore Filter technology marks a significant milestone in Eureka Forbes’ mission to offer efficient water purification to Indian homes. With the 2-year filter life, the new Aquaguard models promise lifelong protection against the risks associated with unsafe drinking water. The brand ensures clean water access with innovation, affordability, and minimal maintenance.