Coke Zero and Tiger Shroff

Coca-Cola is back with another witty twist in its ongoing campaign, #JustAddCokeZero, and this time, it’s turning jump scares into moments of joy. The new ad, starring Tiger Shroff, cleverly blends horror, humour, and hydration, delivering a punchy message—jump scares are better with a chilled Coke Zero in hand with Coke Zero and Tiger Shroff.

Turning Frights into Refreshment

In the ad, a classic horror scene takes a hilarious turn when the female lead runs out of Coke Zero mid-scare. Just as the monster is about to do his thing, the lack of Coke disrupts the moment. Who comes to the rescue? None other than Tiger Shroff, who delivers his viral line, “Choti Bacchi Ho Kya?” with perfect timing, breaking the tension and making audiences laugh. Shroff quickly adds Coke Zero to his Swiggy Instamart cart, and the Swiggy rider shows up almost instantly—restarting the scare and proving that refreshment waits for no one.

This collaboration with Swiggy Instamart subtly reinforces Coke Zero’s availability and Swiggy’s lightning-fast delivery, appealing to today’s fast-paced, digital-first consumers.

Coke Zero’s Sweet Spot: No Sugar, All the Fun

Launched in 2005, Coke Zero is Coca-Cola’s answer to the growing demand for sugar-free beverages. It delivers the classic Coke taste without the guilt. The younger audience—especially fitness-conscious Gen Z and millennials—gravitates towards Coke Zero as it aligns with their health goals while retaining that familiar Coke flavour.

With Tiger Shroff as the face of the campaign since 2023, Coca-Cola nails its target. Shroff’s athletic image and mass appeal make him the perfect ambassador for a product that wants to be both cool and conscious. His presence adds energy to the ad and makes the health-first narrative relatable without being preachy.

Viral Lines and Smart Storytelling

What makes this ad even more memorable is its use of Shroff’s iconic catchphrase, which had previously gone viral online. It shows Coca-Cola’s creative team understands pop culture and knows how to use nostalgia and humour to connect. This isn’t just an ad—it’s a moment, designed for shares, reposts, and reels.

The storytelling remains fresh, funny, and smart—something we saw in Coca-Cola’s earlier campaigns with Kriti Sanon as well. Each ad subtly differentiates between Coke Zero and Coke Zero Sugar, the latter being crafted to mimic the original Coke even more closely.

A Legacy of Reinvention

Coca-Cola’s journey from being a medicinal tonic in 1886 to dominating the global beverage market is well-known. But what’s impressive is how the brand continuously reinvents itself. From Tab in 1963 to Diet Coke in 1982 and now Coke Zero, Coca-Cola shows that it’s not just about the bubbles—it’s about staying relevant.

Final Sip

With jump scares, quick delivery, pop culture references, and a fit Bollywood icon, Coca-Cola’s new ad makes Coke Zero feel like the real hero of the horror scene. It’s quirky, memorable, and perfectly tuned to modern consumer vibes. Next time you’re bracing for a scare, just add a Coke Zero—you might find the fright a little more fun