Alia Bhatt Teams Up with Her Impersonator Chandni for a Hilarious L’Oréal Campaign

Bollywood star Alia Bhatt is embracing humor and self-awareness in a new campaign for L’Oréal Paris Infallible Skin Tint, and this time, she shares the spotlight with none other than her impersonator, Chandni Bhabhda. Known for her viral spot-on impersonations of Alia, Chandni takes center stage in a witty and fun-filled advertisement, showing a lighter, more relatable side to the glamorous actress.

In the campaign video, Chandni Bhabhda tries out L’Oréal’s Infallible Skin Tint on Alia’s recommendation, but it’s her comedic impersonation of the Bollywood actress that steals the show. From mimicking Alia’s voice and signature lipstick move to nailing her unmistakable laugh, Chandni captures all of Alia’s quirks perfectly. Watching her impersonator mimic her so accurately, Alia Bhatt can’t help but break into genuine laughter, adding an extra layer of authenticity and fun to the campaign.

This playful interaction between the two instantly connects with viewers, showing how both Alia and Chandni can laugh at themselves and embrace the internet’s portrayal of them. The campaign marks another step in a growing trend where celebrities lean into their public personas with humor, using self-aware content to humanize themselves and connect with fans in a more relatable way.

A Trend of Self-Awareness and Humor in Celebrity Campaigns

This collaboration with Chandni is not Alia’s first venture into self-aware content. The actress previously joined forces with AIB (All India Bakchod) for the popular “Genius of the Year” sketch, which cleverly addressed the infamous moment from Koffee With Karan where Alia stumbled over the name of India’s president. In both campaigns, Alia showcases her ability to laugh at herself, making her more approachable to her audience.

Such campaigns are part of a larger shift in how celebrities engage with their public personas. By embracing online memes, jokes, and impersonations, stars are showing they have a sense of humor about the way they’re perceived. These campaigns serve to entertain while also making the celebrities seem more down-to-earth and relatable. Instead of shying away from criticism or the memes that circulate online, Alia and her peers embrace them head-on.

L’Oréal Paris: Beauty with Humor

L’Oréal Paris’s Infallible Skin Tint campaign with Alia and Chandni is a prime example of how brands can use humor to connect with audiences. The blend of beauty, humor, and a famous impersonator makes the campaign fun and engaging, while also promoting a product that promises flawless skin for every occasion. It’s a refreshing take on the beauty industry, showing that you can be beautiful and have fun doing it.

With more celebrities using humor to engage with their fans, it’s clear that self-aware marketing is here to stay. Alia Bhatt’s collaboration with Chandni is a perfect example of how embracing public perception with grace and humor can create a memorable and enjoyable campaign.