Virat Kohli Leads Asian Paints’ ‘Apcolite All Protek’ Campaign

Asian Paints has launched its new premium interior emulsion, Apcolite All Protek.Asian Paints developed the product with Lotus Effect Technology for durable, aesthetically pleasing surfaces. The emulsion offers enhanced stain repellency and flame retardance, keeping walls clean and safe effortlessly.

Lotus Effect Technology for Enhanced Protection

Lotus Effect Technology repels stains, keeps surfaces pristine, and offers flame retardance and a refreshing fragrance. Available in Matt and Shyne finishes, it’s ideal for modern homes. A 6-year performance warranty highlights the product’s durability, ensuring that homes maintain their elegance over time.

Consumer-Centric Innovation

Amit Syngle, MD & CEO of Asian Paints, highlighted that significant research goes into understanding how homes are evolving, with innovations reflecting consumer needs. He emphasized that today’s households are dynamic, filled with celebrations, children, pets, and everyday activities that leave marks on surfaces. Apcolite All Protek, with Lotus Effect Technology, offers a stress-free, exceptional stain-repellent solution for real-world needs.Virat Kohli Brings the Product to Life

The product launch is accompanied by a new ad campaign starring Virat Kohli, the brand’s ambassador.The McCann Worldgroup ad shows Kohli’s home tested by a mischievous child with juice.

milkshakes, and other spills. In each scenario, Apcolite All Protek effortlessly repels every stain. The light-hearted narrative of the film captures the product’s power in everyday situations, making it relatable for modern families. Kohli’s energy highlights the emulsion’s ability to withstand daily unpredictability while maintaining its appeal.

Redefining the Stain Removal Category

Conclusion

Asian Paints, with Virat Kohli, highlights how Apcolite All Protek keeps homes fresh and stylish with its stain-resistant technology.