Revolut Becomes Title Partner of the Future Audi F1 Team

Revolut is the title sponsor of the future Audi F1 Team from the 2026 FIA Formula One Championship, blending innovation in motorsport and finance to redefine the fan experience.

A Partnership Built on Innovation and Ambition

Both Revolut and the future Audi F1 Team relentlessly drive progress and innovation. Revolut revolutionizes global finance with its digital-first approach, while the Audi F1 Team pushes the limits of motorsport.. Together, they will introduce unique experiences that will transform how fans interact with Formula 1 during race weekends.

The partnership goes beyond traditional sponsorship. Revolut Business will be fully integrated into the Audi F1 Team’s financial operations, powering key areas of the team’s processes. Additionally, fans will benefit directly from Revolut’s seamless checkout solutions for team merchandise, enhancing the retail experience with a premium, intuitive digital platform.

Nik Storonsky, CEO of Revolut, commented:
“This is a monumental partnership for Revolut and the future Audi F1 Team. As we accelerate towards 100 million customers, we’ll bring them unforgettable experiences at a pivotal time for the sport. Our shared ambition to challenge the status quo in finance and motorsport makes this partnership a game-changer in both industries.”

Revolutionizing Fan Engagement in F1

One of the core objectives of the partnership is to redefine fan engagement. Revolut and the Audi F1 Team will offer exclusive benefits to Revolut customers, enhancing fan engagement through digital innovations both on and off the track.

Jonathan Wheatley, Team Principal of the future Audi F1 Team, shared:
“With Revolut, we have found a partner who shares our ethos of innovation and ambition. This strategic alliance is designed to challenge conventions in motorsport, with Revolut’s digital-first solutions powering our operations and transforming how fans engage with our team.”

Audi’s Vision for Formula 1

Gernot Döllner, CEO of AUDI AG, highlighted Audi’s broader vision for its Formula 1 involvement.
“Audi is entering Formula 1 with a clear ambition: to make a technologically relevant and economically sustainable investment in the future of the brand. With Revolut, we’ve found a partner who shares our drive for continuous improvement and success in Formula 1

Formula 1: A Global Stage for Innovation

Formula 1 is the world’s most popular sports series, with 820 million fans and 1.6 billion TV viewers in 2024. Audi’s F1 partnership with Revolut connects new audiences, driving progress and offering unique experiences in both finance and motorsport.