MR.DIY Launches Campaign with Rajkummar Rao
MR.DIY, one of India’s fast-growing home improvement and lifestyle retail chains, announces actor Rajkummar Rao as its brand ambassador. The brand introduces the collaboration with a lively campaign film centered around the tagline: “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH.” The film showcases Rao in a fun and charming role that highlights MR.DIY’s vast product range and unbeatable prices.
Rajkummar Rao Plays a Relatable Reporter
In the campaign’s opening film, Rajkummar Rao steps into the shoes of a witty, relatable reporter. He explores MR.DIY stores and highlights over 15,000 affordable products that span home essentials, décor, toys, stationery, fashion accessories, and tech gadgets. The brand reinforces its “Always Low Prices” philosophy with products starting at just ₹19.
The campaign film creates a sense of discovery and delight, mixing humor with relatability. Viewers see how MR.DIY provides practical, surprising, and joyful finds for people of all ages.
MR.DIY Reinforces Its Commitment to Variety and Value
MR.DIY strengthens its promise of accessibility and variety through this campaign. A senior spokesperson at MR.DIY India explains, “This is a proud and defining moment for us. Rajkummar Rao perfectly embodies our core values—authenticity, versatility, and a strong connection with everyday Indian life. Our tagline ‘Milega Kya, Mat Pooch – MR.DIY Has SABKUCH’ captures the sense of wonder inside every MR.DIY store.”
The spokesperson adds that the campaign goes beyond product promotion. It deepens customer relationships by emphasizing everyday value and meaningful shopping moments.
Rajkummar Rao Expresses His Enthusiasm
Rajkummar Rao shares his excitement about joining the brand, saying, “I’m genuinely thrilled to be associated with MR.DIY. It’s one of my family’s favorite shopping destinations. Walking into their store feels like entering a wonderland—where you find delightful and useful surprises at every corner.”
He adds that the campaign line “Milega Kya, Mat Pooch” perfectly captures the joy of discovery, a feeling he hopes resonates with shoppers across the country. His character in the film reflects the everyday Indian who values both utility and the thrill of finding something unexpected.
MR.DIY Expands Its Digital and Social Reach
MR.DIY plans to roll out the campaign across major digital and social media platforms to strengthen brand recall and emotional engagement. By combining affordable quality, immersive in-store experiences, and a relatable celebrity face, MR.DIY continues to expand its footprint in the Indian retail market.
The Joy of Shopping Is Celebrated
With this campaign, MR.DIY doesn’t just market products—it celebrates the everyday joy of shopping. The brand invites people to explore, discover, and smile, knowing that something delightful is always waiting on the next shelf.