Myntra has launched a new campaign for its M-Now service, featuring popular personalities like Sumukhi Suresh, Vihaan Samat, Sakshi Shivdasani, and Ayesha Kanga. The campaign is designed to showcase the brand’s expedited delivery service for fashion and beauty essentials. Myntra’s M-Now service is positioned as the go-to platform for fast fashion and beauty fixes, with deliveries starting in approximately 30 minutes.
The Campaign’s Concept and Cast
Conceptualized by DDB Mudra, the two ad films humorously highlight everyday fashion and beauty emergencies, showing how Myntra’s M-Now service quickly solves these with rapid delivery of products.
Vihaan Samat, Sumukhi Suresh, Sakshi Shivdasani, and Ayesha Kanga were chosen for their strong audience connection and ability to portray relatable characters. Vihaan brings authenticity, while Sumukhi adds humor with her wit.Sakshi and Ayesha resonate strongly with Gen Z audiences, bringing a relatable, playful vibe to the campaign.
Myntra’s Vision for Fast, On-Demand Fashion
Myntra’s senior director of marketing, Abhishek Gour, expressed that the brand aims to redefine fashion through seamless, on-demand solutions for today’s fast-paced lifestyle. The M-Now service offers trend-first fashion and beauty essentials, catering to a growing demand for quick delivery. The campaign’s combination of humor and speed positions M-Now as the perfect choice for those looking to stay stylish and on-trend without delays.
Celebrity Testimonials on the Campaign
Vihaan Samat reflected on his role in the campaign, noting that the blend of humor and urgency captured the essence of those “last-minute” moments we all experience. He mentioned that fashion and beauty fixes can now be just a tap away when time is running out. Sumukhi Suresh added that the campaign’s ability to mix spontaneity with style resonated deeply with her. She appreciated how the campaign reached a broader audience while bringing humor into the narrative.
Behind the Scenes of the Campaign
Creative director Mahima Mathur from DDB Mudra stated that the campaign taps into relatable moments, blending urgency with stylish solutions through Myntra’s M-Now service.
Myntra M-Now: A Fast and Stylish Solution
In the first film, Vihaan Samat and Sumukhi Suresh transform their style, while Sakshi Shivdasani and Ayesha Kanga tackle a beauty crisis. M-Now is positioned as the go-to solution for fashion emergencies, showcasing Myntra’s fast, stylish solutions.
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