Milkbasket’s New Campaign “Door Bell Ki Chow Chow, No More Now”

Milkbasket, India’s pioneering early-morning grocery delivery app, has unveiled its latest brand campaign: “Door Bell Ki Chow Chow, No More Now.” This campaign resonates with millions by highlighting how everyday disruptions—such as doorbells and OTP calls—interrupt the most valuable commodity: me-time.

A Relatable Insight Into Everyday Interruptions

The campaign is built on a simple yet powerful insight, capturing the frustration caused by everyday interruptions at inconvenient moments. Whether it’s a baby napping, a few extra minutes of sleep, office meetings, cooking, bathing, or practicing yoga, these everyday disturbances are portrayed in relatable films. The audience can easily identify with the frustration of these interruptions, and Milkbasket showcases the simple joy of avoiding them.

Milkbasket’s Solution: Silent 7 AM Delivery

What is the solution to this disruption? Milkbasket’s 7 AM silent delivery. There are no ringing doorbells, no knocks, and no OTP calls—just groceries waiting quietly at the doorstep. Beyond Silent Delivery: The Additional Benefits

The campaign highlights more than just quiet deliveries. Milkbasket goes above and beyond by offering:

• No checkout hassles

• No frequent payment loops

• No delivery surcharges

• Over 10,000+ groceries available below MRP

These features make Milkbasket the one-stop solution for daily household needs, combining convenience, savings, and serenity into one app.

Customer-Centric Approach: Offering Peace

Mr. Damodar Mall, Chief Executive Officer of Reliance Retail Grocery, says, “The doorbell disrupts the peaceful life of our customers.” He further states that Milkbasket’s 7 AM silent delivery offers customers a choice of peace, allowing them to enjoy a hassle-free start to their day.

With this campaign, Milkbasket positions itself not just as a grocery service app but as a lifestyle partner for those who value their time, calm, and the joy of having more me-time.

Milkbasket’s Promise: Quiet, Efficient, and Stress-Free Days

Through this campaign, Milkbasket effectively promotes a day of serenity, efficiency, and peace, with its silent deliveries becoming a crucial part of the modern household’s routine. This campaign emphasizes how Milkbasket is changing the grocery delivery experience for the better, allowing people to enjoy life’s simpler pleasures without the constant disruptions of traditional delivery services.