Marketing

Lays, Love, and Laughter:

lays packets

Neetu and Ranbir’s Crispy Affair!

In the world of snacks, Lays has found the perfect recipe for success. A dash of charm from the Kapoor family! Neetu Kapoor and her charismatic son, Ranbir Kapoor, have teamed up to sprinkle some Bollywood magic. On Lays latest ad campaign, and the result is as crisp as a perfectly cooked potato chip.

The commercial opens with the timeless melody of “Chanda Hai Tu, Mera Suraj Hai Tu.” It sets a nostalgic and heartwarming tone. Ranbir Kapoor sneaks around the house, playing a delightful game of hide-and-seek with a packet of Lays. The tagline declares, “Everything’s fair in love & war…and Lays? Lays is true love! #iseyKehteHainPyaar.”

The genius lies in the simplicity and relatability of the ad. Ranbir, the mischievous son, skillfully hides his Lay’s stash, a move any snack enthusiast can understand. It’s a playful take on the lengths one might go to protect their beloved packet of Lay’s from prying eyes. The Kapoor duo effortlessly adds a touch of humor and warmth. This makes the audience feel like they’re in on the joke.

What makes this advertisement truly delightful is its wit and relatability. The theme of love and secrecy taps into the universal truth. It shows that everyone has a favourite rite snack they guard with passion. Lays cleverly connects this emotion with the concept of love. It creates a campaign that sells chips and tugs at the heartstrings of the audience.

Witty advertisements have a unique power. They capture attention and leave a lasting impression. In a world bombarded with ads, those that manage to make the audience smile are the ones that stand out. The Lay’s ad featuring Neetu and Ranbir Kapoor does just that. It’s a breath of fresh air in the world of marketing.

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