Good Flippin’ Burgers Serves a K-Flavour Fusion with “The Korean Krossover”

Good Flippin’ Burgers Blends Korean Culture and Culinary Delight

Good Flippin’ Burgers, one of India’s most popular QSR brands, turns up the heat with its latest drop: The Korean Krossover. The brand launches this limited-edition menu to celebrate the much-anticipated finale of Squid Game Season 3, streaming on Netflix from June 27, 2025. With Korean music, dramas, and food winning Indian hearts, the brand rides this K-culture wave to offer a bold and flavour-packed experience.

The Brand Unveils a Signature Menu

The menu features seven creatively crafted dishes. Items like Bean Korean, The Cheesy Oppa, and Chikkin Burger 456 draw inspiration from Squid Game’s characters and themes. Good Flippin’ Burgers uses proprietary sauces and secret recipes to deliver bold, spicy Korean flavours. It also adds exciting sides such as Korean Tender Bender and Kimchi Spiced Churros to elevate the meal.

The Brand Activates Online Exclusivity

Good Flippin’ Burgers initially offers the menu exclusively on Swiggy for the first seven days. Customers who order any item from The Korean Krossover range receive exclusive Good Flippin’ Burgers x Squid Game S3 Game Collectibles. These collectibles are inspired by classic games like Ddakji, Marbles, and Stackers.

The Brand Expands Offline Participation

To extend the experience beyond digital orders, the brand also distributes these collectibles at all dine-in locations. This approach helps fans engage with the campaign both online and offline.

The Campaign Taps into a Pop Culture Moment

With this drop, the brand designs a trend-forward and culturally relevant campaign. The Korean Krossover acts as a love letter to fans of Korean food and entertainment. Good Flippin’ Burgers powers the launch with storytelling, gamification, and emotional appeal.

Leadership Shares the Vision

Viren D’Silva, Co-founder of Good Flippin’ Burgers, notes the spike in consumer interest in Korean-inspired flavours. He explains that the campaign responds creatively to this demand. He also describes the partnership with Squid Game Season 3 as a fun and timely opportunity to blend food with fan culture.

The Brand Strengthens Cultural Engagement

Good Flippin’ Burgers celebrates this campaign as more than just a menu launch. The brand blends flavour, fandom, and immersive content to reinforce its identity—bold, cheeky, and connected to pop culture.

The Brand Demonstrates Steady Growth

Since opening its first outlet in Bandra in 2019, Good Flippin’ Burgers has expanded to over 60 locations across Mumbai, Delhi, Pune, Bangalore, and Hyderabad. The brand credits this growth to its loyal fanbase, product innovation, and consistent customer experience.