Dettol Appoints ‘Captain Cool’ MS Dhoni as Brand Ambassador

MS Dhoni Joins Dettol for Soaps,Bodywash & Handwash Range

Dettol, a leading germ protection brand, announces cricket legend Mahendra Singh Dhoni as the new brand ambassador for its Dettol soaps, bodywash, and handwash products. This partnership aims to strengthen Dettol’s message of protection and freshness with a trusted sports icon.

Dettol Icy Cool Launches TVC Featuring Dhoni

To kick off the collaboration, Dettol releases a TV commercial set during a tense cricket match. The ad features a young boy ready to step onto the field, nervous and seeking reassurance from his idol, Dhoni. In a fun twist, Dhoni steps out of a poster and introduces Dettol Icy Cool, highlighting its intense cooling effect and trusted germ protection as the perfect companion to stay cool under pressure.

Campaign Captures Resilience and Calm

The campaign’s fresh, youthful tone promotes resilience, calmness, and Dettol Icy Cool’s unbeatable cooling power. Its tagline, “Body cool toh mind cool… aur game ho ya exam… performance cool!”, underscores the connection between physical freshness and mental composure.

McCann World Group Creates the Campaign

Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO of McCann India, says, “Body cool toh mind cool. With Dettol Icy Cool and Captain Cool MS Dhoni, this campaign celebrates staying cool under pressure to boost performance. It perfectly aligns the product and brand ambassador.”

MS Dhoni Shares His Excitement

Dhoni expresses enthusiasm about the partnership: “Staying calm under pressure is key to my approach on and off the field. Dettol Icy Cool helps keep the body and mind cool, making this campaign very relatable to me. I’m thrilled to be part of it.”

Reckitt Highlights Consumer Commitment

Kanika Kalra, Regional Marketing Director at Reckitt South Asia, states, “Dettol Icy Cool offers 3x intense cooling and protection against germs, making it a summer essential. Partnering with Captain Cool MS Dhoni helps us inspire millions to stay cool, protected, and perform their best despite heat and pressure.”