Crunchyroll

Crunchyroll has unveiled the next phase of its brand campaign in India, aimed at expanding its presence in the rapidly growing anime community. The campaign features popular actors Rashmika Mandanna and Tiger Shroff, who have become anime superfans, alongside new ad films and digital shorts that highlight Crunchyroll’s commitment to offering a rich, localized anime experience for Indian viewers.

Localized Anime Experience for Indian Viewers

The core focus of the campaign is the enhanced benefits for Crunchyroll subscribers in India. The platform now offers an expanded catalogue of anime content available in Hindi, Tamil, and Telugu, providing subscribers with same-day episode releases as Japan, and an ad-free viewing experience, all for an affordable price of just INR 79 per month.

Creative Campaign with a Playful Twist

The two main ad films in the campaign feature Rashmika Mandanna and Tiger Shroff embarking on surreal adventures in the world of anime. In Rashmika’s film, her anime alter ego sets off on a whimsical journey on a flying cat in Japan. Suddenly, the scene transitions into a romantic Bollywood-style setting on an Indian river ghat. Similarly, Tiger Shroff’s anime counterpart battles samurai foes in a dungeon before the villain unexpectedly starts speaking Tamil. Both characters soon realize that they accidentally switched Crunchyroll’s language settings, resulting in these amusing, culturally infused anime journeys. These films highlight the joy of discovering favorite anime titles dubbed in multiple Indian languages.

Crunchyroll’s Commitment to the Indian Audience

Akshat Sahu, Senior Director of Marketing – APAC at Crunchyroll, shares, “We are thrilled to return with the second edition of Crunchyroll’s brand campaign in India. Last year, Rashmika and Tiger ventured into anime worlds to escape the mundane. This year, we build on that essence, showcasing the fun of discovering anime dubbed in Hindi, Tamil, and Telugu, along with other benefits for subscribers.” The campaign brings a playful twist to the anime viewing experience, reinforcing Crunchyroll’s commitment to delivering localized content for its growing Indian audience.

Engaging Digital Shorts and Key Features

Beyond the main films, the campaign also includes four digital shorts that focus on key features for Crunchyroll subscribers. These short videos emphasize simultaneous episode releases with Japan, a vast library of over 800 titles, and the multi-language Indian dubs, all without ads—providing an uninterrupted viewing experience at just ₹79 per month. The campaign’s multi-channel approach ensures it caters to both new viewers and long-time anime fans across India.

A Collaborative Effort to Bring Anime to Life

The creative agency behind the campaign is Tilt Brand Solutions, which continues its collaboration with Crunchyroll. The stunning anime sequences were animated by leading Japanese studios, with Drive Inc. bringing Rashmika’s film to life, and ARECT Inc. responsible for Tiger’s anime adventure. The campaign will roll out across multiple platforms, including digital, Out-of-Home (OOH) advertising, theatres, and social media.