Boldfit Signs Arshdeep Singh as Official Brand Athlete

Boldfit’s Arshdeep Singh Joins Boldfit’s Athlete Roster

Boldfit, the popular fitness and sports gear brand, officially announces Team India pacer Arshdeep Singh as its new brand athlete. Arshdeep joins forces with KL Rahul, who was not only Boldfit’s first brand athlete but also its first investor, strengthening the brand’s growing lineup of fitness icons.

Social Media Campaign Highlights Boldfit Partnership

Boldfit announces the partnership through a lively social media campaign, where KL Rahul and Arshdeep Singh engage in a conversation while wearing Boldfit merchandise. This digital-first approach connects directly with young, fitness-driven audiences who value performance, authenticity, and style.

Arshdeep Singh Shares His Excitement

Arshdeep expresses his enthusiasm about the collaboration, stating, “I have always believed in doing things with full power, both on and off the field. Boldfit’s matches that energy. It’s not just about good-looking gear—it’s about products designed for how athletes actually train, recover, and live. I’m really excited to build this together.”

Vision: Athlete-First and Performance-Led

Pallav Bihani, the founder of Boldfit’s, shares his vision for the brand, saying, “We launched Boldfit’sto create a brand rooted in authentic athletic journeys. With KL Rahul, we established that foundation. Now, with Arshdeep joining, we are doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We look forward to co-creating products with Arshdeep that cater to the needs of Indian fitness enthusiasts.”

KL Rahul Welcomes Arshdeep On Board

KL Rahul, Boldfit’s first investor and brand ambassador, reflects on the brand’s journey and growth. “Boldfit has always stood for more than just merchandise or gear. It’s about building something meaningful within the sports ecosystem. Seeing Arshdeep join us is a proud milestone—the movement is only getting bolder,” says Rahul.

Targeting India’s Fitness-Focused Generation

With Arshdeep Singh as the new face, Boldfit strengthens its connection with India’s rising generation of fitness-conscious consumers. The partnership signals Boldfit’s commitment to delivering high-quality, functional, and stylish gear that meets the real needs of athletes and fitness enthusiasts across the country.