Myntra FWD’s Glitchez Drops a Bold Campaign Celebrating Gen Z Culture

A Remix of Fashion, Identity, and Freedom

Myntra FWD’s youth-first label Glitchez launches its debut campaign with a reimagined take on Ritviz’s “Udd Gaye,” capturing the bold, expressive, and fluid spirit of Indian Gen Z. The film celebrates fashion as self-definition, not conformity, and shows how young India mixes influences to create looks that speak their truth. Glitchez places creativity at the center, inviting audiences to own their narrative and wear it with unapologetic confidence.

Visual Energy Meets Sonic Momentum

The campaign blends vibrant color palettes, rhythmic choreography, and digital-native aesthetics to mirror how Gen Z experiences fashion in motion. Every frame pulses with intent, using quick cuts, dynamic styling, and expressive movement to transform the track’s soaring energy into visual storytelling. The result feels like a living mood board—part music video, part runway—where style codes evolve in real time and individuality takes the spotlight.

Global Inspiration, Indian Creativity

Glitchez embraces global fashion cues while staying rooted in Indian culture. The film pairs street silhouettes and statement separates with textures, prints, and drapes that resonate locally. This fusion mirrors how young audiences scroll, save, remix, and translate wide-ranging references into personal looks. The campaign reframes identity as a creative act, showing that heritage and futurism can coexist in the same outfit.

Fashion as a Democratic Playground

“Glitchez on Myntra FWD is here to make trend-led fashion democratic and accessible for everyone,” says Aditya Vaidya, Senior Director and Lead, Revenue and Growth, FWD by Myntra. He highlights how Gen Z doesn’t just wear fashion—they remix it. Glitchez pairs on-trend capsules, fair prices, and app-native discovery to help more people experiment and own a uniquely theirs style.

Udd Gaye, Reimagined for a New Era

The choice of “Udd Gaye” anchors the film in freedom and self-expression. Its buoyant rhythm becomes a soundtrack for risk-taking—styling a clash of textures, swapping silhouettes, or flipping the script on gendered dressing. It keeps the spirit, shifts the context to creator culture, and lets personal taste drive as aesthetics move fast.

A Brand That Shapes Culture, Not Just Trends

Glitchez positions itself as more than a trend responder. The brand actively shapes the conversation by elevating creators, spotlighting subcultures, and celebrating fluid style codes. IThe campaign invites you to experiment—try new proportions, mash up influences, and post without waiting for validation. In doing so, Glitchez aligns with a generation that values authenticity over approval and momentum over perfection.

Wear Your Remix

With its debut campaign, Glitchez delivers a clear message—fashion belongs to the bold. By pairing a reimagined classic with kinetic visuals and inclusive styling, the brand turns getting dressed into an act of authorship. Young India shows up as itself, and the clothes keep pace. Glitchez on Myntra FWD equips Gen Z to build their lookbook—one outfit, one moment, one remix at a time.