Malabar Gold & Diamonds Launches 15th Edition of ‘Brides of India’ Campaign

Celebrating Regional Bridal Traditions Across India

Malabar Gold & Diamonds has launched the 15th edition of its annual ‘Brides of India’ campaign, a key initiative that showcases the rich and diverse bridal jewellery traditions from across India. The new edition highlights 22 brides and features 10 celebrities, including Alia Bhatt, Kareena Kapoor Khan, and NTR, reflecting the brand’s commitment to quality and cultural representation.

This year’s campaign celebrates the beauty of Indian bridal jewellery, highlighting the influence of regional styles and traditions. It showcases India’s cultural diversity, with jewellery reflecting brides’ unique preferences and identities across regions.

A Film That Captures Diversity and Heritage

Directed by Abhishek Varman, the campaign film blends modern elements with heritage-inspired jewellery, set against India’s wedding traditions. The film showcases bridal jewellery pieces from across India, highlighted by music from Shubhajit Mukherjee.

The film highlights India’s bridal jewellery, from Rajasthan’s polki to Kerala’s kasavu and Tamil Nadu’s temple-inspired gold. The 15th edition reflects regional styles and cross-cultural preferences, offering brides a wider array of designs that resonate with personal and regional tastes.

A Focus on Transparency and Quality Assurance

Speaking about the launch, M.P. Ahammed, Chairman of Malabar Gold & Diamonds, emphasized the significance of this milestone. The 15th edition reinforces the brand’s commitment to transparency and quality, ensuring each piece blends tradition with precision craftsmanship.

Malabar Gold & Diamonds positions itself as a bridal jewellery destination, blending traditional, contemporary, and heritage styles in gold, diamond, platinum, and gemstone designs.

Showcasing Malabar’s Prestigious Collections

The campaign features pieces from Malabar’s celebrated collections, including the Divine Collection, Precia Collection, and Diamond Collection. These collections blend heritage-inspired gold jewellery, gemstone-based designs, and modern diamond-led styles. This diverse range lets brides find the perfect piece, whether they prefer traditional or contemporary designs.

Celebrity Perspectives on Bridal Identity

The celebrity participation in this year’s campaign adds an exciting layer of relevance. Stars like Anil Kapoor, Karthi, Rukmini Maitra, and Srinidhi Shetty discuss how heritage, personal expression, and ceremony shape bridal identity.

Their insights underscore the role of jewellery in expressing individuality and celebrating tradition.

The campaign uses celebrity voices to showcase bridal jewellery as an essential part of the bride’s emotional and cultural journey, beyond mere adornment.

Malabar Gold & Diamonds: Your Bridal Jewellery Destination

The 15th edition of ‘Brides of India’ solidifies Malabar Gold & Diamonds as a trusted bridal jewellery destination, blending traditional craftsmanship with contemporary designs to offer jewellery that embodies heritage and modernity.