Kriti Sanon ‘Moves Her Way’ Through Stereotypes in Campus’ Empowering New Film

Campus Activewear has launched the second chapter of its empowering campaign, ‘You Go, Girl!’, starring actor Kriti Sanon. The bold and inspiring film takes a stand against gender stereotypes, urging women to “move their way” — with confidence, authenticity, and individuality.

Breaking Barriers with Every Step

The new campaign continues Campus’ mission to celebrate strong, self-assured women who move through life on their own terms. The film opens with Kriti walking through a bright lobby filled with floating labels — words like “Too Ambitious,” “Opinionated,” and “Drama Queen.”

Each label represents a stereotype that women often face in their daily lives. But as Kriti moves forward, she confidently bursts through them one by one, symbolising resilience and freedom from judgment. With her trademark charm, she smiles and says, “Damn good shoes, yaar!” — a witty nod to Campus’ stylish and comfortable footwear.

The film concludes with a powerful line that encapsulates the campaign’s spirit:
“They’ll always have something to say. You Go, Girl. Move Your Way.”

A Celebration of Confidence and Authenticity

Nikhil Aggarwal, CEO and Whole-Time Director at Campus Activewear, described the campaign’s purpose:

“You Go, Girl! celebrates women who move through life on their own terms, unbothered by labels and defined by their choices. Our brand ideology, Move Your Way, reflects the same conviction — that every move becomes meaningful when guided by authenticity and confidence. Kriti Sanon embodies this spirit effortlessly.”

This statement perfectly ties into the brand’s core philosophy — that confidence isn’t just about fashion, it’s about self-expression and courage.

Kriti Sanon: The Perfect Fit for ‘Move Your Way’

Known for her elegance, strength, and unapologetic individuality, Kriti Sanon resonates deeply with the campaign’s message. Sharing her personal connection, she said:

“Every woman has been told who she should be — how to act, how to look, how far to go. You Go, Girl! resonated with me because it reflects my journey of rising above judgments, and that of so many women. Campus stands for individuality and authenticity, and together we’re celebrating confidence and courage beyond fashion.”

Her words underline the film’s emotional truth — that empowerment comes from owning who you are, not conforming to expectations.

The Creative Vision: Turning Labels into Liberation

Conceptualised by Wondrlab, the campaign transforms the idea of societal labels into a metaphor for strength. Hemant Shringy, Chief Creative Officer & Managing Partner at Wondrlab, explained:

“Labels are meant to define — until you stop listening to them. Kriti moves through those stereotypes with self-assurance, proving confidence isn’t about proving anything — it’s about knowing who you are and moving your way.”

The minimal yet powerful narrative uses symbolism and visual storytelling to make a lasting impact — showing that every woman has the power to rewrite her story.

A 360-Degree Rollout Across Platforms

Campus’ ‘You Go, Girl! 2.0’ campaign will run across TV, digital, print, OOH, and news channels, ensuring its message reaches audiences nationwide. With its mix of empowerment and relatability, the campaign cements Campus as a brand that celebrates individuality and freedom through fashion.

With Kriti Sanon leading the way, Campus Activewear delivers more than a campaign — it delivers a movement. ‘You Go, Girl! 2.0’ isn’t just about shoes; it’s about shattering stereotypes and walking confidently into your truth.

Because in the world of Campus, every step counts — and every woman has the power to move her way.