Ibrahim Ali Khan and Tania Shroff Lead PUMA’s Iconic Speedcat Campaign in India

PUMA India has relaunched its iconic Speedcat sneaker with a vibrant, culture-first campaign starring Ibrahim Ali Khan and Tania Shroff. The campaign celebrates a generation that blends heritage with contemporary style, bringing the legendary Speedcat back into the spotlight. With a focus on versatility, the campaign highlights how the sneaker seamlessly transitions from streets to parties, casual outings to high-fashion moments.

Speedcat: Heritage Meets Modern Style

The PUMA Speedcat, originally inspired by motorsport racing, has evolved into a lifestyle icon embraced globally. For the India campaign, Ibrahim Ali Khan and Tania Shroff bring the shoe’s versatility to life. Their shoot showcases the sneaker’s effortless ability to complement both off-duty and statement looks, capturing the essence of Gen Z’s aspirational yet approachable style.

Ibrahim Ali Khan, actor and PUMA India ambassador, says, “I love the Speedcat because it perfectly combines heritage with modern style. I can wear it to brunch, production meetings, or a night out, and it always delivers. It’s a sneaker that makes a bold statement without trying too hard.”

Tania Shroff, cultural curator and face of Speedcat in India, adds, “I’ve admired the Speedcat ever since it transitioned from racing tracks to city streets. Sleek and versatile, it elevates any outfit. With so many fresh colorways this season, it’s exciting to style it from day to night.”

New Variants for Autumn/Winter 2025

PUMA has released over 40 Speedcat variants for the Autumn/Winter 2025 season. These include suede and leather options, ballet-core inspired silver editions, and motorsport-inspired designs with signature tongue flaps. This wide variety ensures that every sneaker lover can find a style that matches their personality and wardrobe.

Shreya Sachdev, head of marketing, PUMA India, highlights, “The Speedcat is more than a sneaker – it embodies PUMA’s heritage and its commitment to cultural innovation. Its stylish design, comfortable silhouette, and range of colors make it perfect for any occasion, from brunch to night outs.”

Global Appeal and Legacy

Reintroduced in 2024 for its 25th anniversary, the Speedcat instantly gained traction, earning global celebrity endorsements from stars like Rihanna, Dua Lipa, Rośe, Sophie Turner, and Emily Ratajkowski. Its racing-inspired low-profile silhouette combines performance with street-style sensibility, ensuring it remains a favorite among trendsetters worldwide.

In India, the Speedcat campaign aims to inspire fashion-conscious youth to embrace a sneaker that blends heritage, versatility, and statement-making style. By featuring influential figures like Ibrahim and Tania, PUMA positions the Speedcat as the must-have sneaker of the season.