Himalaya

Himalaya Wellness has launched a powerful new digital campaign titled Remember Her Face in collaboration with the RCB Women’s team. Marking the fourth year of their partnership the campaign shifts focus away from star power and places the spotlight on young girls training at the grassroots level of women’s cricket in India.

The Campaign Shifts Attention From Stars to Starters

Instead of highlighting only established names the film centres on early stage talent and the journeys that begin long before public recognition. The campaign features RCB Women players Smriti Mandhana Richa Ghosh and Shreyanka Patil interacting with young cricket aspirants during practice sessions drills and coaching moments.

Set in familiar everyday training environments the film captures the raw beginnings of ambition. It reminds viewers that every celebrated athlete once stood where these girls stand today learning falling and trying again.

Mentorship Takes Centre Stage in Women’s Cricket

The campaign places strong emphasis on mentorship. By showing senior players training alongside young aspirants the film highlights how guidance belief and access shape confidence at an early age. These interactions underline the importance of role models who invest time and attention before fame arrives.

Rather than dramatic match moments the storytelling stays grounded. This approach helps audiences connect with the idea that success in sport begins quietly through consistent support and opportunity.

Remember Her Face Builds on the 1derwoman Initiative

Remember Her Face forms part of the larger Himalaya 1derwoman Initiative. This long running platform focuses on improving access training and confidence for girls across India who aspire to play cricket.

Through coaching programs and structured support the initiative aims to create a stronger foundation for women’s cricket by addressing gaps at the grassroots level. The campaign reinforces Himalaya Wellness commitment to building long term impact rather than short term visibility.

Brand Leaders Emphasise Early Confidence and Opportunity

Leaders at Himalaya Wellness shared that the fourth year of collaboration with RCB Women marks a meaningful milestone. They believe women’s cricket in India is entering a defining phase and that brands must support growth beyond the professional stage.

The leadership team highlighted that confidence forms early through encouragement belief and access. By giving young girls visibility platforms and sustained support Himalaya Wellness aims to help them step forward and pursue their potential with confidence.

A Creative Approach Rooted in Recognition and Belief

The creative team behind the campaign explained that Remember Her Face celebrates new faces that deserve to be seen supported and remembered. By focusing on journeys before success the campaign invites communities to recognise potential early and support it collectively.

This storytelling approach reframes how women’s sport is viewed. It moves the conversation away from outcomes and towards process patience and belief.

Himalaya and RCB Continue to Shape a Purpose Led Partnership

As the partnership enters its fourth year Himalaya Wellness and RCB Women continue to build a narrative that goes beyond branding. The campaign reinforces the idea that meaningful impact in sport comes from nurturing talent at the roots.

Remember Her Face leaves viewers with a simple but lasting message. Before the world applauds her achievements remember her journey and believe in her from the start.