Glow & Lovely, one of India’s most iconic skincare brands, takes a bold step toward empowering the next generation of women influencers. With the launch of its powerful new campaign ‘Apni Roshni Baahar La’, the brand introduces The Glow Up Academy—a nationwide initiative aimed at nurturing and upskilling digital creators across all 19,101 PIN codes in India.
The Glow Up Academy: A Movement, Not Just a Campaign
This is not your typical brand campaign. It’s a cultural movement—a mission to empower young Indian women with the tools, training, and confidence to thrive in the digital creator economy. Through structured training modules, expert mentorship, and hands-on experience, The Glow Up Academy will guide aspiring influencers to build their personal brands and make their unique voices heard.
The brand has joined forces with a stellar lineup of women creators—Shehnaaz Gill, Jannat Zubair, Nabha Natesh, Larissa D’Sa, Avneet Kaur, Shreya Priyam, and Chum Darang. These digital powerhouses embody the essence of modern Indian influence—authentic, bold, and unapologetically themselves.
‘Apni Roshni Baahar La’—A Call to Action
every woman has a light the world needs to see. The campaign film doesn’t just showcase glamour or picture-perfect moments—it celebrates real journeys, personal challenges, and the transformation that comes from owning your story.
Glow & Lovely’s vision of influence centers on standing out, being real, and creating purposeful content that can spark change.
Powered by Purpose, Backed by Big Names
Speaking on the campaign, Harman Dhillon, Executive Director, Beauty & Wellbeing, HUL, shares,
This is more than a brand evolution. It is a cultural call to action. With ‘Apni Roshni Baahar La’, we are reframing the definition of influence. Every woman deserves to be seen, heard, and celebrated. This campaign and The Glow Up Academy are our promise to help her shine.”
Anurag Agnihotri, Chief Creative Officer, Ogilvy India (West), adds,
“Today, influence is not just about reach. It’s about impact. ‘Apni Roshni Baahar La’ invites every woman to step into her light and show the world what she’s truly made of.”
The Future of Influence Is Female—and It’s Here
Glow & Lovely, in collaboration with Ogilvy Mumbai, is turning the spotlight on digital authenticity, cultural representation, and personal empowerment. With Shehnaaz, Jannat, Avneet, and others leading the charge, this initiative proves that the future of Indian influence is diverse.
Ready to let your light shine? #ApniRoshniBaaharLa — and join The Glow Up Academy today.