Flipkart

This Rakshabandhan, Flipkart has introduced an innovative twist to the traditional Rakhi gifting with its new campaign, InvoiSIS. This campaign encourages a more thoughtful and fun exchange between siblings, especially sisters, by allowing them to create itemized invoices for the various favors they have done for their brothers throughout the year.

A Fun and Relatable Take on Sibling Dynamics

The InvoiSIS initiative features a Rakhi-themed invoice generator that lets sisters list everyday tasks they’ve done for their brothers. These tasks, ranging from sharing personal belongings to managing family matters, are then assigned values developed in partnership with finance educator CA Rachana Ranade. Sisters can pair the final invoice with a Flipkart wishlist, linking their emotional contributions to a personalized gift.

The concept adds humor and relatability to Rakhi gifting, shifting away from traditional transactional exchanges. Sisters can now invoice their brothers for everything they’ve done, from running errands to giving up their favorite clothes. This lighthearted yet meaningful approach aims to make Rakshabandhan more about emotional recognition and thoughtful gifting.

Microsite and Digital Film to Engage Audiences

Flipkart has launched a microsite, www.invoisis4rakhi.com, which is designed like a traditional Indian invoice pad to give users an authentic experience. The microsite features a short digital film presented by Rachana Ranade, explaining how sisters can use the InvoiSIS generator to create their invoices. The platform keeps it fun and easy, using pop culture, memes, and influencers to engage younger audiences.

The campaign moves beyond transactional Rakhi gifts, promoting thoughtful gifting that reflects modern sibling dynamics. The campaign encourages siblings to acknowledge each other’s effort and love, making gifts more personalized and meaningful.

Flipkart’s Approach to Celebrating Sisterly Bonds

Pratik Shetty, Vice President – Growth and Marketing at Flipkart, explained the campaign’s concept, stating, “Rakhi is an emotionally rich moment, and we saw an opportunity to move beyond transactional gifting. With InvoiSIS, we wanted to create something sisters could truly relate to, something fun and rooted in their everyday reality. It’s not just about the product value, it’s about making that bond feel seen and celebrated.”

Collaborative Creativity from DDB Mudra Group

DDB Mudra Group partnered with us to conceptualize the InvoiSIS campaign, adding humor and emotional recognition to Rakhi gifting. Financial expert Rachana Ranade adds credibility by pricing sisterly contributions, making invoicing a fun yet meaningful gesture.

Gagandeep Bindra and Rahul Arcot, Group Creative Directors at DDB Mudra Group, mentioned, “How much should you really spend on a Rakhi gift? We figured it should at least match the value of everything sisters do for us. We teamed up with financial expert Rachana Ranade to help sisters invoice every favor and claim the gift they deserve.

A New Trend in Rakhi Gifting

The InvoiSIS campaign brings creativity and relatability to Rakshabandhan by honoring the sibling bond and everyday support—not just expensive gifts. The Flipkart campaign encourages the modern Indian family to engage in more meaningful, personalized celebrations this Rakhi season.