Coca-Cola

Coca-Cola India is adding a technological twist to this year’s Diwali celebrations with a first-of-its-kind collaboration with Google. Together, they’ve launched Festicons — a personalized, AI-powered way for people to send festive greetings. This innovative campaign fuses tradition with technology, making Diwali wishes more personal and creative than ever before.

A New Way to Share Diwali Greetings

The Festicons Diwali greetings campaign is available on Coca-Cola’s limited-edition Utsav Packs, offering consumers a chance to create their own festive avatars. By scanning a QR code on the pack, users are directed to the Google Gemini app, which utilizes AI-powered image generation technology to bring their personalized festive avatars to life.

Consumers can choose their festive persona and Diwali icon, allowing the Gemini app to merge these into a shareable, personalized digital sticker. The hashtag #MyFesticon lets users download, share, and pass creations to friends and family, sparking creativity and connection during the festival of lights.

Coca-Cola’s Tradition of Celebrating Togetherness

Karthik Subramanian, Senior Director of Marketing, Coca-Cola Category, explained the campaign’s essence:

“Coca-Cola has always been at the heart of India’s celebrations, and this Diwali, we’re giving people a new, creative way to express themselves. We collaborated with Google for Festicons, driven by the insight that consumers seek more personal and meaningful ways to celebrate.

This initiative reflects Coca-Cola’s commitment to bringing people together by merging Diwali’s festive spirit with cutting-edge AI technology.
With Google Gemini, Coca-Cola enhances the celebration with customizable, digital expressions of festivity.

Building on Previous Success: From Diwali Wali Magic to Festicons

This innovative campaign takes inspiration from Coca-Cola’s earlier ‘Diwali Wali Magic’ campaign, which used DALL-E to generate personalized festive cards. Festicons builds on that success, taking it a step further by enabling real-time, interactive co-creation. Users can engage with the campaign, create and share personalized content instantly, making the Diwali experience more dynamic and interactive.

Coca-Cola redefines how people connect and express their holiday spirit by letting users design digital avatars and festive stickers.

Technology Meets Tradition: A Celebration of Togetherness

At its core, the Festicons campaign embodies Coca-Cola’s timeless message of togetherness, joy, and connection. This initiative celebrates how technology can enhance human interaction, blending warmth of tradition with the innovations of AI to bring people closer during the festive season.

Through Festicons and Diwali Wali Magic, Coca-Cola bridges tradition and modernity, securing its place in Indian consumers’ hearts during one of the year’s most important celebrations.

A New Way to Celebrate Diwali

Coca-Cola’s collaboration with Google Gemini for Festicons sets a new benchmark for personalized, tech-driven Diwali celebrations. With this campaign, the brand continues to build on its legacy of bringing people together through creativity, innovation, and shared experiences. This Diwali, Coca-Cola offers consumers a modern, interactive celebration that blends Diwali’s magic with AI’s power.