Celebrating Holi in Style: Vedang Raina and Rasha Thadani Paint the Town with Crocs


Crocs, the renowned global footwear brand, has recently Introduced an exciting campaign celebrating the vibrant hues of Holi.

Featuring new brand ambassadors Vedang Raina and Rasha Thadani, the campaign embodies the essence of #ComeAsYouAre, blending individuality with the joyous spirit of the festival.

Embracing Individuality:

Crocs’ campaign encourages individuals to embrace their unique selves, aligning perfectly with the ethos of Holi, which symbolizes togetherness and self-expression.

With Vedang Raina and Rasha Thadani as the faces of the campaign, Crocs celebrates diversity and personal style, inviting everyone to express themselves freely.

Festival-Inspired Footwear:

The Classic Clog and Jibbitz™ charms from Crocs serve as the perfect canvas for Holi celebrations.

Designed for both functionality and style, these footwear options offer comfort and versatility, making them ideal for festive occasions like Holi.

Vision Behind the Campaign:

Sumit Dhingra, Vice President and General Manager, India, Middle East, and Africa at Crocs, shares the vision behind the campaign, highlighting the brand’s commitment to connecting with Indian consumers.

By capturing the essence of Holi, Crocs aims to resonate with individuals who value self-expression and joyous celebrations.

Personal and Professional Joy:

Rasha Thadani expresses her excitement for the campaign, reminiscing about the joyous memories associated with Holi. She shares her enthusiasm for being part of the video, emphasizing the fun-filled experience of shooting with Vedang Raina.

For Rasha, the campaign is a blend of personal and professional joy, evoking childhood nostalgia and happiness.

Harmonizing Values: Vedang Raina echoes Rasha’s sentiments, emphasizing the alignment between Holi and Crocs’ values of celebration, togetherness, and liveliness.

Shooting the campaign brought back fond memories for both ambassadors, creating a sense of camaraderie and happiness on set.

Collaboration and Celebration:

Mitali Sharma, VP-Content Production at Supari Studios, highlights the collaborative effort behind the campaign.

the campaign not only celebrates the joy of Holi but also showcases the functionality, durability, and style of Crocs footwear.

Crocs’ campaign featuring Vedang Raina and Rasha Thadani captures the essence of Holi in a vibrant and inclusive manner.

Crocs invites everyone to express themselves boldly and stylishly with their festive-inspired footwear options.

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