Zomato has signed Shah Rukh Khan as its brand ambassador after his role in Fuel Your Hustle.. The collaboration emphasizes hard work, dedication, and Zomato’s commitment to supporting consumers with food on their journey.
A Perfect Fit: Shah Rukh Khan and Zomato’s Values
Zomato has always focused on being more than just a food delivery platform. The company positions itself as a supporter of the hardworking individuals striving for success. According to Sahibjeet Singh Sawhney, the marketing head of Zomato, “Shah Rukh Khan’s journey, from humble beginnings to a global icon, mirrors the grit and persistence we believe in. No shortcuts, just relentless progress.” His story of rising to fame through hard work and passion aligns perfectly with Zomato’s brand values.
Shah Rukh Khan’s Connection with Zomato
Shah Rukh Khan himself expressed his excitement about the partnership, saying, “Zomato’s story is one of hustle, innovation, and a love for bringing people closer to what they cherish most—great food. It’s a journey that resonates with me deeply, and I am thrilled to be part of a brand that has become a household name across India.” His connection with Zomato is built on shared values of hard work and dedication, as well as a shared love for food, which unites people.
Multi-Platform Marketing Campaign
Zomato’s Fuel Your Hustle campaign celebrates the hard work behind success, resonating with India’s ambitious population. With Shah Rukh Khan on board, Zomato aims to inspire people to stay motivated, fueled by food. This collaboration is a game-changer for both brands. By partnering with Shah Rukh Khan, Zomato strengthens its position as India’s top food platform. His association with the brand will inspire millions, reinforcing Zomato’s message of hustle, hard work, and innovation.




