Reddit Appoints Sachin Tendulkar as Brand Ambassador

Reddit has announced the appointment of cricket legend Sachin Tendulkar as its new brand ambassador. This partnership is aimed at boosting Reddit’s engagement with digital communities, particularly those centered around cricket.

People view the collaboration as a strategic move to strengthen Reddit’s growing presence in the global sports sector. The platform has reported over 30% year-over-year growth in its sports interest groups, which include more than 1,000 communities. Reddit’s recent partnerships in sports include agreements with top organizations such as Italy’s Serie A, as well as major U.S. leagues like the NFL, NBA, MLB, PGA Tour, and NASCAR.

Enhanced Engagement Through Communities

Beginning this month, users will be able to engage with Tendulkar on Reddit, especially in communities like reddit/SachinTendulkar.

Through his official profile, u/SachinTendulkar, he is expected to share exclusive content, personal reflections, and insights with his global audience. Tendulkar will also feature in Reddit’s upcoming marketing campaigns, both in India and internationally.

Tendulkar’s Personal Connection with Fans

Sachin Tendulkar expressed his excitement about the partnership, stating, “I’m especially looking forward to discovering conversations on r/IndiaCricket and r/IndianSports. It’s a unique platform where people truly share what they love. This association gives me an opportunity to connect with fans in new ways and celebrate our shared love for sport.”

A Strategic Move for Reddit’s International Growth

Durgesh Kaushik, Reddit’s VP of international growth, expressed excitement about the partnership, stating that Reddit aims to empower its cricket communities as vibrant spaces for fans to connect. He highlighted the opportunity for fans to engage with Sachin Tendulkar, welcoming the cricket legend as Reddit’s brand ambassador to enrich the experience for fans worldwide.

Growth of Reddit’s Cricket Communities

Reddit’s “Cricketverse” has experienced remarkable growth, with communities like r/IndiaCricket seeing a 73% increase in activity year-over-year. In the past 12 months, Reddit’s cricket communities have garnered more than 3.7 billion screenviews and 32 million global engagements, including posts, votes, and comments.

Global Interaction with the Cricket Icon

This collaboration seeks to offer unparalleled interaction opportunities for cricket enthusiasts globally, as Sachin Tendulkar engages directly with fans. The partnership reflects Reddit’s commitment to cultivating vibrant digital spaces where communities can connect, share, and celebrate their love for sports.