ITC’s Sunfeast Wowzers has announced its exciting partnership with Bollywood superstar Shah Rukh Khan to promote its latest cracker product. Sunfeast Wowzers, with its bold cheesy flavor and 14-layer crispy texture, aims to make a mark in the cracker segment, with Shah Rukh Khan boosting its visibility.
Shah Rukh Khan: The Perfect Brand Ambassador
The collaboration between Sunfeast Wowzers and Shah Rukh Khan makes perfect sense. Shah Rukh Khan embodies the “Wow” factor that Sunfeast Wowzers aims to deliver. Ali Harris Shere, COO of ITC’s Biscuits and Cakes Cluster, stated, “Sunfeast Wowzers is more than a cracker; it’s an indulgent experience blending cheesy delight and crunch.Who better than Shah Rukh Khan to represent this ‘Wow’ factor?”
Shah Rukh Khan expressed his excitement, saying, “Sunfeast Wowzers is all about the ‘Wow’ factor—fusion of cheesy delight and crispy layers.”. It’s the perfect snack to add a touch of delight to any moment. I’m thrilled to be part of this journey with Sunfeast Wowzers, and I hope everyone enjoys this indulgent experience just as much as I do.”
A Multi-textural Delight
Sunfeast Wowzers is available in two tempting variants: Cheese Crème Enrobed Cracker and Lemon Crème Enrobed Cracker. Each variant offers a delightful combination of cheese and crispiness, catering to a variety of taste preferences. The product is available across general trade, modern trade, and quick-delivery platforms, making it easily accessible for snack lovers.
Sunfeast Wowzers is all set to revolutionize the snack aisle with its unique 14-layer crispy crackers and bold cheesy flavours. The partnership with adds glamour and charm to the product’s already exciting appeal. Sunfeast Wowzers’ campaign highlights the indulgent “Wow” factor, making it the perfect snack for those craving a delightful, flavorful experience.
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