Evocus Expands into Ready-to-Drink Market with New Hydration IV Electrolytes Drink

Evocus has entered the ready-to-drink (RTD) segment with the launch of its Hydration IV Electrolytes Drink, targeting the growing sports hydration market driven by rising consumer interest in wellness and performance.

A Functional Beverage for the Wellness-Focused Consumer

The Hydration IV Electrolytes Drink is designed to help consumers replenish electrolytes lost through physical activity or fatigue. With key electrolytes like sodium, potassium, and chloride, this drink supports hydration during exercise or recovery. Positioned as a clean-label product, it contains no sugar, caffeine, preservatives, or artificial colours, offering a low-calorie hydration option.

This launch is particularly timely as wellness and fitness trends continue to grow in popularity across India. With a shift toward healthier lifestyles, consumers are increasingly seeking functional beverages that not only hydrate but also provide nutritional benefits. Evocus has capitalized on this demand with a product that delivers instant hydration without compromising on quality.

Aiming for Growth in the Functional Beverage Market

Evocus aims to quadruple its revenue this fiscal year, with the Hydration IV Electrolytes Drink as a key driver in expanding into the health-conscious, performance-driven market.

Sonam Pama, Head of Marketing at Evocus, said, “The launch of Hydration IV Electrolytes Drink reflects our understanding of today’s wellness-focused consumer who seeks functional yet convenient solutions.With its clean formulation and lifestyle appeal, the product is designed to scale, deliver instant gratification, and enhance penetration in the functional beverage market.

Four Refreshing Flavours to Choose From

To cater to diverse consumer preferences, the Hydration IV Electrolytes Drink comes in four exciting flavours: Blueberry, Tangerine, Cranberry, and Lime & Yuzu. These options offer something for every taste while delivering the benefits of electrolytes and hydration.

The drink is currently available for purchase on Evocus’ official website, as well as on quick commerce platforms like Zepto and Swiggy Instamart, making it easily accessible to a wide range of customers.

Continuing the Innovation in Wellness Beverages

Evocus’ latest launch builds on its portfolio, including black alkaline water, and reinforces its commitment to innovation in wellness beverages. With Hydration IV, Evocus positions itself as a leader in functional, health-focused drinks for active consumers.

As the demand for wellness beverages continues to rise, Evocus is capitalizing on the trend by offering products that hydrate and promote overall well-being and performance.