In a market where authenticity beats algorithms, Crocs has nailed its content marketing playbook with the onboarding of Rashmika Mandanna as its Indian face for the global ‘Your Crocs. Your Story. Your World.’ campaign.
Even before the official partnership, Rashmika was spotted at airports and casual outings donning her favorite pair of Crocs. What followed next was a masterclass in organic influencer integration — the brand simply amplified what the audience already recognized: she was always a Crocs girl.
Now a Global Ambassador, Rashmika isn’t just modeling footwear — she’s championing individuality. From her love of K-pop to Korean snacks and sunflowers, she embodies the core of Crocs’ message: be unapologetically you. Through the customizable Jibbitz™ charms and iconic Classics range, Crocs invites every consumer to create a narrative that’s uniquely theirs.
📢 Rashmika says:
“If you know me, you know I never shy away from expressing myself… With Crocs and Jibbitz™, I get to bring that side of me to life.”
The content strategy is crystal clear: build a community of expression, not just consumers. Crocs’ brand marketing around Rashmika focuses on:
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User-generated content fuel (thanks to Jibbitz™)
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Celebrity authenticity turned into mass relatability
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Visual storytelling that mirrors real-life use cases
✨ With Rashmika’s vibrant, expressive, and real persona, Crocs didn’t just choose a face — they chose a story. And that’s the secret to next-gen brand campaigns.
Content Writing
Video Marketing
Graphic Design
Lead Magnet Creation
Content Marketing