Skechers

Skechers introduces next generation GO WALK footwear in India

Skechers has launched its latest GO WALK collection in India, featuring cricketer Mohammed Siraj and actor Alaya F as the faces of the new campaign. The brand continues to strengthen its leadership in comfort led footwear. GO WALK remains one of Skechers’ most successful offerings, known for its focus on ease, cushioning and everyday wearability.

Collection designed for comfort, movement and daily routines

The new GO WALK line showcases several performance driven features, including lightweight construction, advanced cushioning technologies, shock absorbent soles and breathable materials. These elements support long walks, travel, fitness activities and active daily lifestyles.

Skechers positions walking as an accessible form of movement that improves physical wellbeing. The campaign uses this insight to highlight how functional footwear can make walking more enjoyable, natural and energizing.

Leadership emphasises innovation, comfort and style

Rahul Vira, CEO of Skechers South Asia, explains the philosophy behind the collection. He shares that GO WALK represents what the brand stands for. This includes comfort, innovation and contemporary design. He adds that the footwear is crafted to make walking feel smooth and enjoyable while helping consumers turn a simple daily activity into a lifestyle experience.

By choosing Mohammed Siraj and Alaya F, Skechers aims to inspire a wide audience to embrace walking as a stylish, mindful and empowering way to move.

Mohammed Siraj highlights performance driven design

Speaking about the association, Mohammed Siraj shares that performance matters both on and off the field. He explains that GO WALK delivers lightweight comfort along with adaptive cushioning and responsive soles. These features help keep his feet supported during training, travelling or spending time with loved ones.

He adds that every step feels smooth and natural, giving him an effortless sensation throughout the day.

Alaya F reflects on mobility, comfort and pace

Actor Alaya F explains that her lifestyle requires footwear that matches her pace and constant movement. She says that GO WALK rises beyond ordinary shoes with its advanced cushioning, responsive sole design and ultra lightweight feel.

Whether she is shooting long hours, travelling between commitments or enjoying a casual day out, the footwear helps her move comfortably and confidently.

Campaign blends lifestyle storytelling with influencer driven communication

The latest GO WALK campaign uses aspirational, lifestyle focused storytelling that positions the footwear as part of daily routines. Through both celebrity endorsements and influencer collaborations, Skechers reinforces the idea that comfort does not compromise style.

The initiative supports the brand’s larger strategy of expanding the comfort centric footwear segment in India. By placing GO WALK at the forefront, Skechers encourages consumers to adopt walking as a simple yet empowering wellness habit supported by intuitive design.

Skechers strengthens its comfort first identity in India

With the new GO WALK collection and its celebrity driven campaign, Skechers continues to define comfort for the modern Indian consumer. The brand highlights how functional design, responsive cushioning and lightweight build can elevate everyday movement into a lifestyle choice.