Renault India

On the eve of India’s 79th Independence Day, Renault India unveiled a striking 30 ft x 30 ft hand-painted art installation near Terminal 3 of Indira Gandhi International Airport, Delhi. Fused with the carmaker’s diamond-shaped logo, the installation creates a bold visual statement, highlighting Renault’s India-centric renault.rethink.transformation strategy.

A Fusion of Art and Automotive Identity

Renault’s new landmark is more than a display; it represents the brand’s unique Indo-French dual legacy. The installation pays tribute to India’s rich artistic heritage while blending the carmaker’s French design sensibilities. This fusion creates a cultural dialogue that resonates with both tradition and modernity.

The artwork reimagines ancient Indian culture through contemporary lenses such as street culture, music, and youth expression. By merging iconic Delhi architecture with urban fashion, musical instruments, and modern body language, the piece delivers a vibrant pop-futuristic narrative. It connects India’s historical grandeur with the energy of today’s youth, offering a fresh, visually striking experience.

Renault Celebrates India’s Spirit

“This installation is more than art; it is a cultural dialogue,” said Francisco Hidalgo, Vice President – Renault India. “Unveiling it on Independence Day is our tribute to the spirit of India — a nation rooted in tradition yet constantly reimagining its future.”

The timing of the installation, coinciding with India’s Independence Day, underlines Renault’s commitment to celebrating the nation’s rich culture while highlighting the brand’s innovative identity. By choosing this iconic moment, Renault emphasizes its dedication to both creativity and national pride.

Strategic Location for Maximum Impact

Placed at one of India’s busiest travel hubs, the installation captures the attention of millions of travelers every year. Its strategic location at IGI Airport encourages visitors to pause, reflect, and experience Renault’s unique approach to design and culture.

Renault aims to spark conversations about art, youth, and innovation while positioning itself as a forward-thinking automotive brand. The airport installation also serves as a perfect backdrop for photography, social media shares, and influencer engagement, extending the campaign’s reach beyond physical visitors.

Connecting Heritage with Modern Expression

Through this installation, Renault India successfully bridges the gap between heritage and modernity, making art accessible to the public while reflecting its brand philosophy. It reinforces Renault’s vision of merging creativity with automotive excellence and creates a lasting impression for travelers from across the globe.

By presenting art that celebrates India’s vibrant culture and youth energy, Renault not only strengthens its identity but also creates a memorable cultural moment that aligns with its Indo-French legacy.

Renault India’s art installation near Delhi International Airport embodies innovation, culture, and creativity. It reflects the brand’s commitment to merging design excellence with cultural appreciation. Strategically timed on Independence Day, the installation celebrates India’s heritage while reinforcing Renault’s forward-thinking vision, inviting travelers and audiences to experience a unique blend of art, culture, and automotive identity.