Rasha Thadani and Hrithik Roshan Bring Swag to Payments with RuPay’s New Campaign

When it comes to choosing between team dink or team dank, there’s one thing both agree on—RuPay is the better way to pay. In its latest brand campaign, RuPay, the flagship card payment network by NPCI (National Payments Corporation of India), ropes in Bollywood superstar Hrithik Roshan and Gen Z icon Rasha Thadani to promote seamless, secure, and swanky digital payments.

The campaign delivers a fresh, youthful vibe while positioning RuPay’s as the ultimate choice for everyday transactions—whether you’re shopping online, dining out, or splitting a bill with friends.

Hrithik Roshan Meets Gen Z Cool with Rasha Thadani

This collaboration brings together two generations of influence. Hrithik Roshan, known for his charisma and dance moves, adds star power and credibility, while Rasha Thadani injects youthful energy and relatability. Together, they create a campaign that appeals to a wide audience—from millennials managing their monthly budgets to Gen Z exploring contactless payments.

The campaign uses fun lingo like dink and dank to represent different payment styles—be it flashy or minimal, extra or effortless. But the message stays clear: No matter your vibe, RuPay fits right in.

RuPay: Made in India, Made for Everyone

RuPay, a truly Indian alternative in the global payment ecosystem, continues to grow rapidly across both urban and rural markets. With widespread acceptance, zero joining fees, and exclusive cashback offers, RuPay’s makes digital transactions accessible, affordable, and rewarding.

By using familiar faces and everyday scenarios, the campaign shows how RuPay adapts to various lifestyles—from college students buying coffee to professionals booking movie tickets. With tap-and-pay convenience, secure transactions, and support across major merchants and banks, RuPay is becoming the go-to option for smart spenders.

A Brand Campaign with Cultural Relevance

The new campaign goes beyond endorsements—it cleverly taps into internet slang and pop culture trends to connect with young Indians. By pairing Hrithik’s timeless appeal with Rasha’s rising influence, RuPay successfully bridges audiences while keeping the message simple and impactful: Why complicate payments when RuPay makes it fun, fast, and flawless?

The creative also reflects NPCI’s broader mission—to digitize financial transactions for every Indian, while keeping things cool, simple, and trustworthy. From UPI to RuPay cards, NPCI has been leading the digital payment revolution, and this campaign is yet another step in that direction.

Conclusion: Choose Your Vibe, But Always Choose RuPay

Whether you’re team dink or team dank, RuPay gives you the freedom to pay your way. Backed by NPCI, trusted by millions, and now endorsed by Hrithik Roshan and Rasha Thadani, RuPay’s proves once again that smart payments don’t have to be boring.