Parle-G Celebrates Onam with a Heartwarming Message of Togetherness

Parle Products has launched its new Onam campaign, “Jo auron ki khushi mein paye apni khushi, Parle-G, G Maane Genius”, highlighting the festival’s true spirit of shared joy and cultural continuity. Through the eyes of a family returning to their roots, the campaign captures how Onam thrives on collective happiness, cherished memories, and traditions passed down through generations.

Capturing the Essence of Onam

Crafted by Thought Blurb Communications, the campaign goes beyond decorative festivities to showcase what Onam truly means to Malayali households. The film shows familial bonds as cousins laugh over a pookkalam, families prepare Onasadya together, and children revel in tug-of-war. These relatable scenes show the timeless joy of celebrating together and remind viewers that Onam is about connection, not rituals.

Parle-G Highlights Shared Happiness

Mayank Shah, vice president of marketing at Parle Products, explains, “Parle-G has always been about emotions beyond the product. With this Onam campaign, we capture the essence of togetherness, showing that happiness becomes meaningful only when shared with others.” The campaign reinforces Parle-G’s commitment to celebrating emotions, family, and cultural values, making the brand a part of festival memories.

A Modern Take on Tradition

Vinod Kunj, chief creative officer at Thought Blurb Communications, adds, “Onam has always been a festival of families gathering, preparing, and celebrating with their own hands. In today’s fast-paced world, these small acts of togetherness are often overlooked. This film reminds Malayalees across India and worldwide that the real spirit of Onam lies in creating the festival ourselves.”

The campaign also emphasizes cultural continuity, subtly showing how traditions endure despite changing times. Scenes of playgrounds transforming into bus stands or customs being rediscovered rather than practiced highlight that even as environments evolve, the essence of Onam remains alive through memories, family bonds, and shared experiences.

A Message That Resonates

The film ends with Parle-G’s iconic message that Onam’s genius is celebrating togetherness, cherishing traditions, and creating memories.

By combining storytelling with cultural resonance, Parle-G demonstrates how festivals can be celebrated with authenticity while connecting deeply with audiences. The campaign reminds viewers that festivals are most meaningful when people come together, share joy, and honor traditions.

Celebrating Family, Heritage, and Joy

Through its Onam campaign, Parle-G reinforces its position as a brand that celebrates family, heritage, and happiness. It highlights that the beauty of festivals lies not in the grandeur but in small, shared moments of togetherness. This Onam, Parle-G inspires people to spread joy and cherish the bonds that make the festival special.