Organic India and Sachin Tendulkar Unite to Promote Organic Label Awareness

Organic India Partners with Sachin Tendulkar for a Meaningful Campaign

Organic India, a wellness brand under Tata Consumer Products Limited, collaborates with cricket legend Sachin Tendulkar to launch a new campaign titled ‘Sirf Naam Se Nahi, Kaam Se Organic’. The campaign encourages consumers to verify organic product claims and make informed decisions about their food and wellness purchases.

The Campaign Addresses Organic Product Misconceptions

As the demand for organic food and beverages surges, the market sees a rise in brands loosely using the term “organic.” To combat this, Organic India introduces a campaign that highlights authenticity, transparency, and standard compliance. The brand urges consumers to question product labels and understand what truly defines an organic product.

Sachin Tendulkar Encourages Conscious Consumerism

In the brand film, Sachin Tendulkar takes center stage as he asks consumers to go beyond the label. He delivers the campaign’s core message:
“Sirf Naam se nahi, Kaam se organic.”
Tendulkar adds, “In today’s world, it’s important to ask where your food comes from and how it’s grown. What drew me to Organic India is their integrity; everything they say, they back up with action. This film reflects that honesty and encourages people to choose with care.”

Organic India Showcases Transparent Practices

Organic India strengthens the campaign’s message by showcasing its internal practices. The company conducts over 600 tests on its herbs and sources ingredients from a network of more than 2,000 farmers. It also holds multiple global organic certifications, further validating its commitment to genuine organic production.

Tata Consumer Products Reinforces the Message

Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, emphasizes the campaign’s relevance.
He states, “While there is increasing awareness about the benefits of organic foods and beverages, skepticism about authenticity is also growing. With this campaign, we’re asking consumers to question organic claims and understand what truly makes a product organic. Organic India believes that authenticity must be earned, not claimed.”

Digital Rollout Amplifies the Message

Organic India plans a digital-first rollout for this campaign, with further amplification through influencer collaborations and community storytelling. The campaign aims to engage health-conscious audiences and build a stronger culture of conscious consumption.

A Step Toward Educated Choices in Wellness

With this initiative, Organic India not only promotes its brand values but also educates consumers about the importance of traceability, sourcing, and certification in the organic food space. The collaboration with Sachin Tendulkar adds both credibility and emotional resonance, making it easier for the brand to connect with a wider audience.