Meta Expands AI Tools to Help Brands Boost Ad Performance

Meta has rolled out a powerful new suite of AI-driven tools and creator collaboration features to help brands enhance ad performance, personalisation, and scalability across Facebook and Instagram. Building on its Advantage+ suite, Meta cements its lead in AI-driven marketing, helping advertisers reach audiences through smarter automation and creative intelligence.

Driving AI-Led Ad Performance

With over 2 million advertisers already using Meta’s Advantage+ creative tools, the company’s latest update introduces an advanced range of generative AI features designed to make ads more immersive, localised, and performance-driven.

AI-generated music for ads analyzes tone, style, and emotion to craft custom soundtracks, helping brands create more engaging, emotional videos.

Meta also introduced AI dubbing, enabling advertisers to automatically translate and optimise video creatives for different languages and regions. This feature improves accessibility for global audiences, helping brands expand seamlessly across markets.

AI-powered HDR enhancement sharpens contrast, brightness, and colour depth, creating vivid, attention-grabbing ad visuals.

Personalised Ad Creation with Generative AI

A major highlight of Meta’s update is persona-based image generation, which allows advertisers to create multiple ad versions tailored to specific audience segments.

A headphone brand can create ads highlighting style for fashion lovers, sound for audiophiles, and comfort for travellers.

The feature uses generative AI to create personalised visuals and stories that drive higher engagement and conversions.

Expanding Creator Collaborations

Beyond AI, Meta is transforming how brands collaborate with creators on its platforms. The company has expanded Creator Discovery APIs to simplify influencer partnerships and make creator selection more data-driven.

The new Facebook Creator Discovery API lets agencies and brands find creators by keywords, demographics, and engagement metrics.

Meta expanded the Instagram Creator Marketplace API to all eligible advertisers and developers, giving verified brands direct creator access through Meta Business Suite.

Through the Partnership Ads Hub, brands can boost creator content as paid ads, cutting CPAs by 19% and raising click-through rates by 13%, according to Meta.

This fall, Meta will launch AI-driven Collabs to help marketers find and run optimized partnership ads easily.

New Monetisation Opportunities for Creators

Meta is testing affiliate integrations that let creators join brand programs on Facebook and add shoppable links to Instagram Reels. This evolution strengthens the creator economy, making brand collaborations more measurable and performance-oriented.

By combining generative AI innovation with enhanced creator tools, Meta is redefining how brands approach digital advertising. These updates simplify localisation, boost creative flexibility, and enable authentic collaborations — helping businesses connect with audiences more smartly and personally.