McCain Celebrates Family Bonds and Festive Togetherness with Usha Uthup’s ‘Jugalbandi’ Campaign

McCain Foods India has launched a heartwarming festive campaign titled ‘Jugalbandi’, featuring legendary singer Usha Uthup, her daughter Anjali, and her grandson. Conceptualised by Schbang, the campaign beautifully blends music, food, and family to capture the essence of togetherness during Diwali.

Through this multi-generational musical collaboration, McCain celebrates how its snacks bring families closer — turning everyday moments into joyful celebrations.

A Musical Celebration of Generations

The ‘Jugalbandi’ campaign shows three generations of the Uthup family coming together for a lively musical exchange at a Diwali gathering. Usha Uthup sets the mood with disco beats, Anjali adds modern rhythm, and her grandson brings a youthful DJ twist.

What begins as a playful musical face-off soon transforms into a heartwarming family performance, symbolising the harmony between tradition and modernity. As McCain snacks fill the air with aroma, the trio laughs, sings, and celebrates, showing how McCain unites people during festivals.

Celebrating Food, Music, and Connection

At its core, the ‘Jugalbandi’ campaign celebrates two timeless aspects of Indian culture — music and food. The film highlights how McCain snacks act as a common thread that connects generations, making family time more memorable.

From grandparents to grandchildren, everyone gathers around McCain’s crispy delights, showing that the best celebrations happen over shared food. The brand effectively positions itself as a symbol of togetherness, transforming small, everyday moments into lasting memories.

A Campaign Rooted in Relatable Storytelling

McCain Foods India continues to stand out with campaigns that focus on inclusivity, family bonds, and relatable narratives. With ‘Jugalbandi’, McCain captures Diwali’s emotional rhythm — where differences fade, laughter grows, and connections deepen over good food.

McCain’s team says the campaign blends India’s musical diversity with festive snacking to create a story that resonates with families. The campaign reinforces McCain’s belief that food is about the people you share it with, not just the taste.

Amplifying Festive Cheer Across Digital Platforms

Being a digital-first campaign, ‘Jugalbandi’ is being amplified across McCain’s social media and online channels, ensuring it reaches audiences nationwide. The film’s warm narrative, vibrant visuals, and Usha Uthup’s unmistakable charm make it instantly engaging and highly shareable.

The campaign shows how McCain snacks seamlessly fit into every family’s festive story — through shared meals, conversations, and laughter-filled moments.

A Perfect Harmony of Taste and Togetherness

With ‘Jugalbandi’, McCain Foods India once again proves that great food can bridge generations. McCain unites Usha Uthup’s musical legacy with its spirit of connection to craft a campaign that strikes the right chords — musically, emotionally, and culturally.

McCain invites families across India to celebrate this Diwali with their own jugalbandi of love, laughter, and delicious food that brings everyone together.