Khushi Kapoor Features in The Face Shop’s New Bridal Campaign

Introducing Glow Insurance for Brides

The Face Shop, Korea’s premium skincare brand, has launched its latest campaign, Glow Insurance, featuring Khushi Kapoor as the brand ambassador. The campaign positions the brand as a trusted bridal skincare companion, designed to help brides maintain their natural radiance throughout the wedding festivities.

The campaign highlights the pressures and fatigue that brides often experience during wedding preparations and celebrations. The Bridal Glow Kit uses curated products to restore and preserve skin glow, ensuring every bride looks her best on her special day.

Khushi Kapoor Plays the Bridesmaid

In the campaign film, Khushi Kapoor plays a supportive bridesmaid, reassuring the bride and demonstrating how the Bridal Glow Kit manages stress-related skin concerns. The narrative emphasizes how even amidst the hectic wedding schedule, The Face Shop products help maintain radiance and confidence.

Khushi Kapoor expressed her excitement about the campaign:
I’m excited to join The Face Shop’s ‘Glow Insurance’ campaign because it reveals the exhaustion brides rarely voice. Playing the bridesmaid let me step into the role of someone who reassures and protects that priceless bridal glow. For me, skincare is about trust, and The Face Shop’s products truly deliver that confidence.”

Addressing Real Bridal Concerns

Naina Suri, Head of Marketing, The Face Shop India, commented on the campaign’s purpose:
we go beyond traditional skincare communication to address a universal truth of weddings—the pressure and fatigue that steal a bride’s natural radiance.

The campaign resonates with brides and festive shoppers by tackling skincare challenges, offering solutions, and promoting confidence, joy, and celebration.

Combining Korean Innovation and Natural Care

The Face Shop combines natural ingredients with Korean technology to create skincare products that enhance skin health. Glow Insurance partners with brides and festive season shoppers, offering products that protect, nourish, and maintain radiance during high-pressure occasions.

The Bridal Glow Kit anchors the campaign, offering brides a complete regimen with cleansers, moisturizers, masks, and radiance-boosting serums. It aims to offer a comprehensive solution that brides can rely on throughout wedding rituals, photoshoots, and celebrations.

The Face Shop’s Glow Insurance campaign with Khushi Kapoor underscores the brand’s commitment to bridal skincare and confidence.