KFC

KFC has rolled out a new digital campaign to introduce its all new Dunked range, bringing together Khushi Kapoor and Orry in a film that blends pop culture, friendship, and food indulgence. Rooted in casual conversations and familiar social moments, the campaign uses humour and relatability to position the Dunked range as the ultimate upgrade from everyday chatter to bold, saucy meals.

A Night In That Feels Familiar

The film opens on a refreshing note with Khushi Kapoor and Orry choosing to skip a party and spend a quiet evening indoors instead. The setting immediately feels relatable, tapping into the growing appeal of low key nights over loud social scenes. As they settle in, the conversation naturally turns personal, setting the stage for playful banter that mirrors how friends actually interact behind closed doors.

Gossip Takes Centre Stage Before Food Steals the Spotlight

Orry brings up his desire to move away from being known as a constant source of gossip, a claim that Khushi Kapoor meets with visible scepticism. Staying true to his personality, Orry soon slips back into form, sharing stories that touch on breakups, social media drama, and influencer behaviour. The dialogue feels effortless and familiar, leaning into the duo’s real life friendship and pop culture presence.

As the gossip flows, Khushi’s attention shifts to something far more tempting. Enter KFC’s Dunked range. With KFC’s signature chicken coated in bold, sauce forward flavours, the food slowly becomes the real star of the moment. The campaign smartly lets the product interrupt the conversation, reinforcing the idea that the Dunked range is indulgent enough to command attention even in the middle of animated chatter.

From Saucy Gossip to Saucy Meals

As the film progresses, the focus clearly moves from conversation to consumption. The Dunked range takes over the screen, positioning itself as the ultimate comfort indulgence for nights spent indoors. The campaign closes on a playful note, with Khushi advising Orry to leave behind “saucy gossip” and upgrade to “saucy meals” instead. The line neatly ties together the film’s narrative while reinforcing the brand’s messaging in a light hearted way.

Leveraging Pop Culture for Strong Recall

KFC’s choice of Khushi Kapoor and Orry works well for the campaign’s tone and target audience. Both figures bring strong pop culture relevance and digital familiarity, making the film feel current and socially rooted. Their chemistry adds authenticity, helping the brand integrate seamlessly into a casual moment rather than feeling like an interruption.

The campaign avoids over explaining the product and instead relies on humour, personality, and situation to drive recall. By placing the Dunked range within a relatable setting, KFC positions it as the perfect companion for relaxed evenings, conversations, and indulgent cravings.

A Smart Introduction to the Dunked Range

With this campaign, KFC successfully introduces its new Dunked range by tapping into everyday behaviour and contemporary culture. The film keeps the storytelling simple, the humour sharp, and the product front and centre without being overbearing. By blending food with familiar personalities and moments, KFC ensures that the Dunked range feels less like a new menu item and more like a natural part of how people unwind and indulge today.