The Roadster Life Co, available on Myntra, unveils its latest campaign, “Trends with Benefits,” featuring Bollywood sensation Jacqueline Fernandez and renowned comedian Zakir Khan as brand ambassadors.
This blog explores how the campaign showcases trendy fashion at affordable prices, backed by the relatability of Zakir Khan and the fashion credibility of Jacqueline Fernandez.
Trends with Benefits:
The Roadster Life Co’s “Trends with Benefits” campaign emphasizes affordable access to the latest fashion trends. It promises not only style but also benefits like boosted confidence and enhanced fashion quotient.
The collaboration with Jacqueline and Zakir adds a unique blend of relatability and fashion credibility to the brand.
Relatable and Fashionable Ambassadors:
Zakir Khan’s rise from humble beginnings resonates with audiences nationwide, making him relatable and influential. Jacqueline Fernandez, known for her glamorous yet comfortable fashion choices, brings authority and style to The Roadster Life Co.
As the brand’s first woman ambassador, Jacqueline embodies trendy yet practical fashion, aligning perfectly with the brand’s ethos.
Engaging Brand Films:
The campaign features engaging brand films set against the vibrant backdrop of Dubai’s Burj Khalifa. a humorous twist unfolds as people mistake Zakir for a luxury car owner, emphasizing the importance of fashion over material possessions.
the ad films position The Roadster Life Co as a game-changer in providing trend-first fashion for everyday occasions.
Deepening Audience Resonance:
The Roadster Life Co adopts a 360-degree approach to deepen resonance with its audience nationwide. The brand films will be showcased on OOH and social platforms, reaching a wider audience.
This approach aims to connect with consumers and make trendy fashion more accessible and relatable.
Jacqueline and Zakir’s Perspective:
Jacqueline Fernandez expresses her excitement about associating with The Roadster Life Co, highlighting the brand’s alignment with her fashion preferences.
the significance of the collaboration, emphasizing the blend of trendiness, comfort, and quality found in The Roadster Life Co’s fashion offerings.
With Jacqueline and Zakir as brand ambassadors, The Roadster Life Co on Myntra is set to revolutionize the fashion landscape.
The “Trends with Benefits” campaign not only offers trendy fashion at affordable prices but also to embrace their unique style.
As the brand continues to resonate with audiences nationwide, Jacqueline and Zakir partnership with The Roadster Life Co marks an exciting journey towards accessible and relatable fashion for all.